Kia Corp (Kia) is engaged in the manufacturing and sale of vehicles and parts, leasing of vehicles, and rendering vehicle maintenance services. The company produces a range of passenger cars, recreational vehicles, and commercial vehicles for both domestic and international markets. The main passenger vehicle models are Morning, Ray, K3, K4, K5, K8, K9, Pegas, Ceed, and Forte. The main RV models include Sonet, Syros, Carens, Sportage, Zhipao, Soul, Stonic, Seltos, Niro, Xceed, Sorento, Telluride, Carnival, and Tasman. EV models include Ray EV, Niro EV, EV3, EV4, EV5, EV6, EV9, Bongo III EV, and PV5. The commercial vehicle lineup features Bongo III and Grandbird. Kia also engages in the purchase and sale of used cars, vehicle maintenance services, and the provision of service-type warranties and customer loyalty programs. The company, through its subsidiaries, also conducts manufacturing and sales of various automobiles and transportation machinery and their parts, military vehicles and their parts, various machine equipment, various heavy equipment and its parts, various engines and engine equipment, automotive supplies, various electronic industrial devices and their parts, chemical products, automobile maintenance and inspection agency business; import or export business; petroleum sales business; automobile registration agency; port loading and unloading business; automobile management business, including used car sales, auction, car rental, scrapping, recycling, and related franchise business; real estate rental and distribution supply business; e-commerce and internet-related businesses and mail-order sales; various value-added communications and special communications businesses including vehicle information business, and sales and rental business of related devices; operation of educational business and lifelong education facilities; professional baseball team operation and sports facility operation business; charging business for various vehicles including electric vehicles and other related businesses; and financial product sales agency or brokerage business. The company operates production plants in South Korea, the US, Slovakia, Georgia, Mexico, India, and China.

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Kia continuously conducts research and development activities to improve the quality of existing products and develop new products. The company's R&D initiatives focus on various areas, including seat detection smart individual climate control, HEV stay mode, V2L systems, digital key technology, vehicle seat back restraint devices, engine vibration control, and the development of new materials for hydrogen supply systems. Additionally, Kia is working on high-performance ECS technology, unpainted composite hoods, high-quality next-generation e-ASD technology, flexible body systems, and various other innovations aimed at enhancing vehicle performance, safety, and customer convenience. The R&D units of Kia include the Namyang Technology Research Center, Mabuk Technology Research Center, Uiwang Technology Research Center, and Pangyo AVP Headquarters in South Korea. Overseas R&D centers are in the US, Europe, Japan, China, and India. These units are responsible for managing the company's R&D activities, focusing on developing new technologies, improving existing products, and ensuring the company's competitiveness in the automotive industry. As of December 2025, Kia had a total of five R&D centers and holds over 26,486 patents and 8,218 design rights, securing core technologies applicable to its products and businesses. The company is intensifying its patent acquisition efforts in future technology fields related to vehicle electronification, autonomous driving, ADAS, IT service technologies, and eco-friendly sectors like electric vehicles, hybrids, and fuel cells. Additionally, Kia is expanding its patent holdings in new business and technology fields, including robotics, mobility, hydrogen, and open innovation. In FY2025, the company incurred an expense of KRW3,712,383 million on its R&D activities, which grew 14.3%YoY and stood at 3.3% of the company’s total revenue.