Kia Corp (Kia) is engaged in the manufacturing and sale of vehicles and parts, leasing of vehicles, and rendering vehicle maintenance services. The company produces a range of passenger cars, recreational vehicles, and commercial vehicles for both domestic and international markets. The main passenger vehicle models are Morning, Ray, K3, K4, K5, K8, K9, Pegas, Ceed, and Forte. The main RV models include Sonet, Syros, Carens, Sportage, Zhipao, Soul, Stonic, Seltos, Niro, Xceed, Sorento, Telluride, Carnival, and Tasman. EV models include Ray EV, Niro EV, EV3, EV4, EV5, EV6, EV9, Bongo III EV, and PV5. The commercial vehicle lineup features Bongo III and Grandbird. Kia also engages in the purchase and sale of used cars, vehicle maintenance services, and the provision of service-type warranties and customer loyalty programs. The company, through its subsidiaries, also conducts manufacturing and sales of various automobiles and transportation machinery and their parts, military vehicles and their parts, various machine equipment, various heavy equipment and its parts, various engines and engine equipment, automotive supplies, various electronic industrial devices and their parts, chemical products, automobile maintenance and inspection agency business; import or export business; petroleum sales business; automobile registration agency; port loading and unloading business; automobile management business, including used car sales, auction, car rental, scrapping, recycling, and related franchise business; real estate rental and distribution supply business; e-commerce and internet-related businesses and mail-order sales; various value-added communications and special communications businesses including vehicle information business, and sales and rental business of related devices; operation of educational business and lifelong education facilities; professional baseball team operation and sports facility operation business; charging business for various vehicles including electric vehicles and other related businesses; and financial product sales agency or brokerage business. The company operates production plants in South Korea, the US, Slovakia, Georgia, Mexico, India, and China.

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Kia is actively engaged in research and development (R&D) to enhance the quality of existing products and create new ones. The company is focusing on software-defined vehicle (SDV) strategies and developing competitive future mobility solutions. Some of the key initiatives undertaken by the company in FY2024 include the development of product innovations, software and hardware advancements, and the integration of autonomous driving technology into various systems. The company is also working on eco-friendly vehicle design concepts, optimizing headlamp optical systems, and improving power efficiency. Additionally, Kia is developing technologies such as the Smart Power Distribution Unit (SPDU), Pedal Misapplication Safety Assistance (PMSA), and Dual Motion Active Air Flap (AAF) to enhance vehicle performance and safety. Kia has also established a new, reorganized Research and Development (R&D) Division and the Advanced Vehicle Platform (AVP) Division. The R&D Division focuses on vehicle development, platform engineering, design, and project management. It aims to secure R&D competitiveness and lead the development related to the global deployment of mobility products and services. The AVP Division oversees the development of product innovations and the advancement of software and hardware, consolidating the former SDV Division with the Mobility Engineering and Technology Acceleration (META) Tech Unit and Vehicle SW Tech Unit. Kia operates several R&D and design centers globally, including Namyang Technology Research Center, Mabuk Technology Research Center, Uiwang Technology Research Center, and Pangyo AVP in South Korea; the US R&D Center; Europe R&D Center; Japan R&D Center; China R&D Center; and India R&D Center. In FY2024, the company spent KRW3,247,305 million on R&D, which as a percentage of revenue, stood at 3% and grew 24.5% YoY. As of December 2024, the company had a total of 23,407 patents and 7,412 design patents, with 8,308 domestic patents and 2,651 design patents; and 15,099 overseas patents and 4,761 design patents.