Kia Corp (Kia) manufactures motor vehicles. It manufactures, and commercializes passenger cars, commercial vehicles, and recreational vehicles. The company also carries out leasing of vehicles and vehicle maintenance services.

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The company focuses on eco-friendly vehicle development and distribution, improving fuel efficiency and reducing emissions, recycling technology development and clean production technology development. The company also focuses on developing new technologies with Artificial intelligence. The company intends to develop R.E.A.D. System to create an interactive future mobility in-cabin space by converging cutting edge vehicle control technology and AI-based emotional intelligence. This innovative R.E.A.D. System will enable continuous communication between drivers and vehicles through the unspoken language of ‘emotional feeling’, thereby providing an optimized human senses-oriented space for drivers in real-time. The company also focuses on ecofriendly lifecycle management for cars. The company is focusing on to improve the ability to recycle many parts of its environmentally friendly cars. To achieve this, it is making use of Green Design System and the Chemical Management System to minimize the release of harmful substances. In FY2022, it spent KRW 2,162,950million on R&D, which was 2.49% of its revenue and grew 15.6% YoY.