Krispy Kreme Inc (Krispy Kreme), a renowned retailer of sweet treats, including its famous hot original glazed doughnut and beverages. The company owns and franchises Krispy Kreme stores that offer a wide range of doughnut varieties.

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Krispy Kreme focuses on new product innovation to enhance business success. The company develops new doughnuts, beverages, and other products to attract new consumers, increase shop sales, and strengthen daypart offerings. The R&D initiatives are supported by facilities in Winston-Salem, which include test kitchens and doughnut-producing equipment for developing new products and processes. The R&D unit of Krispy Kreme is located in Winston-Salem, which is responsible for managing the company's R&D activities, including the development of new products and processes through the use of test kitchens and doughnut-producing equipment.