Krispy Kreme Inc - Company Profile
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Krispy Kreme Inc (Krispy Kreme), formerly Krispy Kreme HoldCo Inc, is a retailer and wholesaler of doughnuts and packaged sweets. Operational network, global points of access strategy, omni-channel strategy, and franchisee operations are the company’s key strengths, whereas limited product range remains major concern area. Going forward, intense competition, foreign exchange risk, and stringent regulations may limit its growth plans. However, hot drinks market in the US, global bakery and cereals market, and business expansion may provide growth opportunities to the company.
Strengths
- Effective Implementation of the Global Points of Access Strategy
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Weaknesses
Opportunities
Threats
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