Bath & Body Works Inc - Company Profile
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Bath & Body Works Inc ((Bath & Body), formerly L Brands Inc, is a specialty retailer that operates both physical and online stores. The company’s product portfolio includes body care products, home fragrance products, soaps and sanitizers, personal and beauty care products, accessories, bath products and fragrances. The company markets products under the Bath and Body Works and White Barn brand names It merchandises products through company-operated retail stores, international franchises, licenses, websites, and wholesale partners. The company has business presence in Luxembourg, Canada and the US. Bath & Body is headquartered in Columbus, Ohio, the US.
Headquarters
United States of America
Address
Three Limited Pkwy, P O Box 16000, Columbus, Ohio, 43230
Website
www.bbwinc.com
Telephone
1 614 4157000
No of Employees
9,071
Industry
Retailing
Ticker Symbol & Exchange
BBWI (NYSE)
Revenue (2025)
$7.3B
-0.2%
(2025 vs 2024)
EPS
XYZ
Net Income (2025)
XYZ
-18.7%
(2025 vs 2024)
Market Cap*
$3.8B
Net Profit Margin (2025)
XYZ
-18.5%
(2025 vs 2024)
* As of and is in US$
Bath & Body Works Inc premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| - | - | - |
| Body Care Products | E-Retail | White Barn |
| Home Fragrance Products | Shipping | Bath and Body Works |
| XYZ | XYZ | |
| XYZ | XYZ | |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2026 | New Products/Services | In August, the company unveiled an all-new The Nightmare Before Christmas product collection featuring fragrances inspired by Jack Skellington and Sally. |
| 2026 | Corporate Changes/Expansions | In July 2026, the company expanded its global footprint by entering Brazil with the debut of its first physical store at São Paulo's Morumbi Shopping and a digital e-commerce platform bathandbodyworks.com.br. |
| 2026 | New Products/Services | In July, the company launched Fruit Fusion, a juicy new body care franchise. |
Competitor Comparison
| Key Parameters | Bath & Body Works Inc | Ulta Beauty Inc | Newell Brands Inc | Coty Inc | The Body Shop International Ltd |
|---|---|---|---|---|---|
| Headquarters | United States of America | United States of America | United States of America | United States of America | United Kingdom |
| City | Columbus | Bolingbrook | Atlanta | New York | Littlehampton |
| State/Province | Ohio | Illinois | Georgia | New York | England |
| No. of Employees | 9,071 | 21,382 | 21,900 | 11,636 | - |
| Entity Type | Public | Public | Public | Public | Private |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Sarah E. Nash | Chairman | Executive Board | 2020 | 72 |
| Daniel Heaf | Director; Chief Executive Officer | Executive Board | 2025 | 48 |
| Ann Aber | Secretary; Chief Legal Officer | Senior Management | - | - |
| Maly Bernstein | Chief Commercial Officer | Senior Management | 2025 | - |
| Veronique Gabai-Pinsky | Chief Brand & Product Officer | Senior Management | 2026 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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