Lassonde Industries Inc (Lassonde) develops, manufacturers and markets fruit and vegetable juices and beverages. It offers products including ready-to-drink beverages, fruit-based snacks and frozen juice concentrates. The company distributes and sells its products through food industry retailers and wholesalers and other operators such as supermarket chains, large food stores, independent grocers, warehouse clubs and pharmaceutical chains. Lassonde markets its products under the brands like Antico, Apple & Eve, Arte Nova, Bombay, Canton, Double Vie, Dublin’s Pub, Everfresh, Fairlee, Fruité, Grown Right, Kiju, MontRouge, Northland, Oasis, Old Orchard, Orange Maison, Rougemont, Ruby Kist, Sun-Rype, The Switch, Tropical Grove, Allen’s, Arizona, Del Monte, Graves, Nature’s Best and Tetley.

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Lassonde focuses on fostering a culture of innovation across all aspects of its operations, including processes, packaging, and product development. By leveraging the expertise of a diverse workforce gained through various acquisitions, the company aims to enhance its innovation capabilities and drive long-term growth and sustainability. The establishment of the Innovation Center of Excellence reflects the company's commitment to integrating innovation into its strategic framework, ensuring that its product offerings are balanced, diverse, and aligned with consumer needs. Lassonde strives to create an environment where innovation is encouraged and cultivated at all levels. By promoting collaboration and open communication among employees, the company aims to harness different perspectives and ideas, ultimately leading to impactful solutions. This approach not only supports the development of new products and packages but also reinforces the company's vision of continuous improvement and adaptation in a competitive market. In FY2024, the company incurred expenses of CAD0.7 million on R&D, which as a percentage of revenue, stood at 0.04%.