Lion Corp - Company Profile

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Lion Corp (Lion) is a manufacturer and distributor of consumer products. The company’s product portfolio includes oral care, beauty care, living care, chemical products, pharmaceuticals, fabric care, dental products, and commercial detergents. It provides toilet products, laundry detergents, household cleaners, kitchen, and cooking products. Lion market its products under Nonio, Clinica, Bufferin, Smile, Pair, KireiKirei, Hadakara, Look, Charmy and Soflan brand names. It also offers various services such as construction, real estate management, staffing, transport, and storage services. The company has operations in Thailand, Taiwan, Singapore, Malaysia, Indonesia, Hong Kong, South Korea, and China. Lion is headquartered in Taito-Ku, Tokyo, Japan.

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Headquarters Japan

Address 1-3-28, Kuramae, Taito, Tokyo, 111-8644


Telephone 81 3 36216211

No of Employees 7,654

Industry Consumer Packaged Goods

Ticker Symbol & Exchange 4912 (TYO)

Revenue (2025) $2.7B 2.2% (2025 vs 2024)

EPS XYZ

Net Income (2025) XYZ 30.2% (2025 vs 2024)

Market Cap* $2.7B

Net Profit Margin (2025) XYZ 27.5% (2025 vs 2024)

* As of and is in US$
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Lion Corp premium industry data and analytics

620+

Product Launch Analytics

Analyze latest product launches for innovation and product strategies.

70+

Consumer Market Data Insights

Gain insights from product sales across markets, product categories and channels. Get intelligence on market shares, retail sales footprint, market position and strength for consumer segments and geographies.

1

ICT Spend & Tech Priorities

IT Client Prospector provides intelligence on Lion Corp’s likely spend across technology areas enabling you to understand the digital strategy.

Products and Services

Products Services Brands
- - Nonio
Dental and Oral Care: Real Estate Management Bufferin
Toothpastes Transportation Clinica
XYZ XYZ XYZ
XYZ XYZ XYZ
XYZ XYZ XYZ
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History

History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.

Year Event Description
2025 Plans/Strategy In June, the company announced its plans to sell the cooking-related product brand, Lead to Asahi Kasei Home Products Corp.
2025 Contracts/Agreements In June, the company signed an agreement to sell the REED food preparation product brand to Asahi Kasei Home Products Corporation.
2025 Plans/Strategy In April, the company announced its plans to acquire all shares in Merap Lion Holding Corporation.
Dive into past operations, including product releases, deals, acquisitions & more Dive into past operations, including product releases, deals, acquisitions & more Learn more
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Competitor Comparison

Key Parameters Lion Corp The Procter & Gamble Co Kao Corp Unicharm Corp Kracie Ltd
Headquarters Japan United States of America Japan Japan Japan
City Taito Cincinnati Chuo-Ku Minato-Ku Minato
State/Province Tokyo Ohio Tokyo Tokyo Tokyo
No. of Employees 7,654 109,000 32,566 16,464 1,790
Entity Type Public Public Public Public Private
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Executives
Name Position Board Since Age
Masatoshi Matsuzaki Chairman Executive Board 2025 76
Masayuki Takemori President; Chief Executive Officer; Director; Executive Officer Executive Board 2024 55
Kenjiro Kobayashi Director; Senior Executive Officer Executive Board 2023 63
Hitoshi Suzuki Director; Executive Officer; Vice President Executive Board 2023 62
Kengo Fukuda Senior Executive Officer; Director Executive Board 2025 61
Non Dignissim Eros Proin vel Convallis 2026 XY
Non Dignissim Eros Proin vel Convallis 2026 XY
Non Dignissim Eros Proin vel Convallis 2026 XY
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