Lion Corp - Company Profile

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Lion Corp (Lion) is engaged in the manufacture and sale of personal care and household products. The company's main activities include producing toothpastes, toothbrushes, soaps, detergents, hair- and skin-care products, and pharmaceuticals. It provides toilet products, laundry detergents, household cleaners, kitchen, and cooking products. Lion market its products under Nonio, Clinica, Bufferin, Smile, Pair, KireiKirei, Hadakara, Look, Charmy and Soflan brand names. It also offers various services such as construction, real estate management, staffing, transport, and storage services. The company serves a diverse customer base across various industries, including healthcare and consumer goods. The company has operations in Thailand, Taiwan, Singapore, Malaysia, Indonesia, Hong Kong, South Korea, and China. Lion is headquartered in Taito-Ku, Tokyo, Japan.

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Headquarters Japan

Address 1-3-28, Kuramae, Taito, Tokyo, 111-8644


Telephone 81 3 36216211

No of Employees 8,346

Industry Consumer Packaged Goods

Ticker Symbol & Exchange 4912 (TYO)

Revenue (2024) $2.7B 2.2% (2024 vs 2023)

EPS XYZ

Net Income (2024) XYZ 30.2% (2024 vs 2023)

Market Cap* $3.3B

Net Profit Margin (2024) XYZ 27.5% (2024 vs 2023)

* As of and is in US$
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Lion Corp premium industry data and analytics

620+

Product Launch Analytics

Analyze latest product launches for innovation and product strategies.

70+

Consumer Market Data Insights

Gain insights from product sales across markets, product categories and channels. Get intelligence on market shares, retail sales footprint, market position and strength for consumer segments and geographies.

1

ICT Spend & Tech Priorities

IT Client Prospector provides intelligence on Lion Corp’s likely spend across technology areas enabling you to understand the digital strategy.

Products and Services

Products Services Brands
Dental and Oral Care: Real Estate Management Nonio
Toothpastes Transportation Bufferin
Toothbrushes and Cleaning Tools Construction Clinica
XYZ XYZ XYZ
XYZ XYZ XYZ
XYZ XYZ XYZ
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History

History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.

Year Event Description
2026 New Products/Services In August, the company launched SOFLAN Aroma Rich moA, a Premium Fabric Softener Scented with Rare Natural Aromatic Oils.
2026 Plans/Strategy In July, the company announced its plans to launch a new subsidiary in Japan.
2026 Plans/Strategy In July, the company announced its plans to launch NANOX Deep-Penetrating Clean, a liquid laundry detergent.
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Competitor Comparison

Key Parameters Lion Corp The Procter & Gamble Co Kao Corp Unicharm Corp Kracie Ltd
Headquarters Japan United States of America Japan Japan Japan
City Taito Cincinnati Chuo-Ku Minato-Ku Minato
State/Province Tokyo Ohio Tokyo Tokyo Tokyo
No. of Employees 8,346 109,000 31,514 16,542 1,790
Entity Type Public Public Public Public Private
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Executives
Name Position Board Since Age
Masatoshi Matsuzaki Chairman Executive Board 2025 76
Masayuki Takemori Director; Chief Executive Officer; Executive Officer; President Executive Board 2024 55
Kengo Fukuda Director; Executive Officer; Vice President Executive Board 2025 61
Hitoshi Suzuki Vice President; Director; Executive Officer Executive Board 2023 62
Yasuhiro Urao Senior Executive Officer; Director Executive Board - -
Non Dignissim Eros Proin vel Convallis 2026 XY
Non Dignissim Eros Proin vel Convallis 2026 XY
Non Dignissim Eros Proin vel Convallis 2026 XY
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