Localiza Rent A Car SA - Company Profile

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Localiza Rent A Car SA: Overview

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Localiza Rent a Car SA (Localiza) iis a car rental service provider based in Latin America. The company operates through its Car Rental Division, offering short-term rentals for individuals and businesses, and its Fleet Rental Division, providing long-term car subscriptions. Notable brands under Localiza include Localiza Zarp, catering to ride-hailing drivers, and Localiza Meoo, a car subscription service. Localiza serves a diverse customer base, including individuals, companies, insurance firms, and ride-hailing drivers, across various industries.Localiza operates through a broad network of franchised car rental agents, including both domestic and international franchisees, with branches in cities across Brazil and other Latin American countries. Its vehicle fleet consists of both company-owned and franchisee-owned cars. Localiza's headquarters are located in Belo Horizonte, Minas Gerais, Brazil.

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Headquarters Brazil

Address Avenida Bernardo De Vasconcelos, 377, Cachoeirinha, Belo Horizonte, Minas Gerais, 31.150-000


No of Employees 23,558

Industry Business and Consumer Services

Ticker Symbol & Exchange RENT3 (SAO)

Revenue (2024) $7.5B 12.1% (2024 vs 2023)

EPS XYZ

Net Income (2024) XYZ 3.4% (2024 vs 2023)

Market Cap* $8.3B

Net Profit Margin (2024) XYZ -7.8% (2024 vs 2023)

   

* As of and is in US$
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Localiza Rent A Car SA premium industry data and analytics

3

IT Services Contracts

Improve competitive bidding with insights into all publicly disclosed IT services contracts for Localiza Rent A Car SA (including IT outsourcing, business process outsourcing, systems integration & consulting and more).

1

ICT Spend & Tech Priorities

IT Client Prospector provides intelligence on Localiza Rent A Car SA’s likely spend across technology areas enabling you to understand the digital strategy.

Products and Services

Services Brands
Franchising Localiza
Fleet Rental
Car Rental
XYZ
XYZ
XYZ
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History

History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.

Year Event Description
2025 Stake Sale In November, the company sold a majority stake in VOLL to Warburg Pincus, LLC.
2023 Plans/Strategy In June, the company announced its plans to launch a follow-on share offering to raise US$935.51 million to expand its car fleet and service network.
2022 Acquisitions/Mergers/Takeovers In September, the company has completed the acquisition of Companhia de Locaçao das Americas.
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Competitor Comparison

Key Parameters Localiza Rent A Car SA Avis Budget Group Inc Hertz Global Holdings Inc Sixt SE Movida Participacoes SA
Headquarters Brazil United States of America United States of America Germany Brazil
City Belo Horizonte Parsippany Estero Pullach Sao Paulo
State/Province Minas Gerais New Jersey Florida Bayern -
No. of Employees 23,558 17,000 26,000 8,941 6,831
Entity Type Public Public Public Public Public
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Executives
Name Position Board Since Age
Eugenio Pacelli Mattar Chairman Executive Board - -
Luis Fernando Memoria Porto Vice Chairman Executive Board - -
Bruno Sebastian Lasansky Chief Executive Officer Senior Management - -
Rodrigo Tavares Goncalves de Sousa Investor Relations Officer; Chief Financial Officer Senior Management - -
Joao Hilario De Avila Valgas Filho Chief Operating Officer Senior Management - -
Non Dignissim Eros Proin vel Convallis 2026 XY
Non Dignissim Eros Proin vel Convallis 2026 XY
Non Dignissim Eros Proin vel Convallis 2026 XY
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