Medifast Inc - Company Profile
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Medifast Inc (Medifast) is a health and wellness company that provides habit-based and coach-guided lifestyle solutions. The company provides lifestyle plans and products designed to support weight loss and healthy living. Medifast's major products include OPTAVIA Fuelings, which are nutrient-dense items such as bars, shakes, and soups. The company market its products under the brand names of OPTAVIA, OPTAVIA Active, and Optimal Health. Medifast's products are used by individuals seeking to improve their health and fitness, with applications in weight management and muscle health. The company utilizes independent fitness trainers, known as OPTAVIA Coaches, to market its products through direct and indirect channels. Medifast operates in the US, Singapore, and Hong Kong. Medifast is headquartered in Baltimore, Maryland, the US.
Medifast Inc premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Products | - | Medifast |
| Diet Products | Diet Plans | OPTAVIA |
| Health Management Products | Heath Education | OPTAVIA ACTIVE |
| XYZ | XYZ | XYZ |
| XYZ | XYZ | XYZ |
| XYZ | XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | New Products/Services | In January, the company launched OPTAVIA ASCEND — a new range of high-protein, fiber-rich mini meals along with a daily nutrient pack. |
| 2023 | Contracts/Agreements | In December, the company signed a contract with LifeMD, Inc. and launched the first phase of its business transformation. |
| 2022 | Corporate Changes/Expansions | In May, Medifast opened a new research and development hub, the Medifast Product Innovation Center |
Competitor Comparison
| Key Parameters | Medifast Inc | Herbalife Ltd | USANA Health Sciences Inc | WW International, Inc. | Nature's Sunshine Products Inc |
|---|---|---|---|---|---|
| Headquarters | United States of America | United Kingdom | United States of America | United States of America | United States of America |
| City | Baltimore | Grand Cayman | Salt Lake | New York | Lehi |
| State/Province | Maryland | Cayman Islands | Utah | New York | Utah |
| No. of Employees | 504 | 8,600 | 1,700 | 3,700 | 819 |
| Entity Type | Public | Public | Public | Public | Public |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Daniel R. Chard | Chief Executive Officer; Chairman | Executive Board | 2020 | 60 |
| James P. Maloney | Chief Financial Officer | Senior Management | 2020 | 57 |
| Jason L. Groves | Chief Legal Officer; Secretary | Senior Management | - | 53 |
| Nicholas M. Johnson | President; Chief Field Operations Officer | Senior Management | 2026 | - |
| Claudia C. Greninger | Chief Human Resources Officer | Senior Management | 2023 | 52 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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