Merlin Entertainments Ltd - Company Profile
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Merlin Entertainments Ltd (Merlin), a subsidiary of Motion Acquisition Limited, is a company that owns and operates a diverse portfolio of entertainment brands and attractions globally. The company's main activities include the development and management of theme parks, attractions, and immersive experiences. Major products and services offered by Merlin include indoor rollercoasters, themed events, and imaginative play areas. Notable brands associated with Merlin include SEA LIFE, Madame Tussauds, The London Eye, LEGOLAND, Gardaland Resort, and Alton Towers Resort. Merlin's products and services cater to families with young children, teenagers, young adults, and older adults, providing entertainment and leisure experiences. The company partners with leading third-party intellectual property owners to enhance its offerings. Merlin is headquartered in London, the UK.
Headquarters
United Kingdom
Address
Arbor Building, 16th Floor, 255 Blackfriars Road, London, England, SE19AX
Website
www.merlinentertainments.biz
Telephone
44 0207 6540888
No of Employees
21,123
Industry
Leisure and Arts
Merlin Entertainments Ltd premium industry data and analytics
Products and Services
| Services | Brands |
|---|---|
| Gateway Attractions | SEA LIFE |
| Theme Parks | Madame Tussauds |
| Legoland Parks | The Dungeons |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2026 | New Products/Services | In September, the company introduces a new queuing system for Ride Access Pass (RAP) users across its UK resort theme parks. |
| 2026 | Contracts/Agreements | In May, the company partnered with Sainsbury’s Nectar360 to allow Nectar members to redeem loyalty points for admission to more than 20 Merlin attractions across the UK, including LEGOLAND Windsor Resort, Alton Towers Resort, and Thorpe Park. |
| 2026 | Divestiture | In February, the company sold LEGO Discovery Centres and LEGOLAND Discovery Centres to the LEGO Group for GBP0.2 billion. |
Competitor Comparison
| Key Parameters | Merlin Entertainments Ltd | Six Flags Entertainment Corp | United Parks & Resorts Inc | Hershey Entertainment & Resorts Company | Universal Parks & Resorts |
|---|---|---|---|---|---|
| Headquarters | United Kingdom | United States of America | United States of America | United States of America | United States of America |
| City | London | Charlotte | Orlando | Hershey | Orlando |
| State/Province | England | North Carolina | Florida | Pennsylvania | Florida |
| No. of Employees | 21,123 | 4,225 | 3,300 | 10,000 | - |
| Entity Type | Private | Public | Public | Private | Private |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Fiona Eastwood | Chief Executive Officer; Director | Executive Board | 2025 | 56 |
| Pablo Sconfianza | Chief Financial Officer | Senior Management | 2025 | - |
| Matt Jowett | Head - ESG; Chief Legal Officer | Senior Management | - | - |
| Paul Moreton | Chief Development Officer | Senior Management | - | - |
| Roland Hernandez | Director | Non Executive Board | 2020 | 69 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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