Merlin Entertainments Ltd - Company Profile

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Merlin Entertainments Ltd: Overview

Merlin Entertainments Ltd (Merlin), a subsidiary of Motion Acquisition Limited is an entertainment company. The company operates midway attractions and theme parks. Its midway attractions include indoor attractions in the city centers, shopping malls, and resorts. The company’s theme parks including LEGOLAND parks and resort theme parks offers outdoor attractions such as rides, accommodation, shows, and interactive experiences to teenagers, families, and young adults. Merlin operates midway attractions under brands including brands include SEA LIFE, the Dungeons, LEGOLAND Discovery Centres, Warwick Castle, Madame Tussauds, Peppa Pig Theme Park, Peppa Pig World of Play, Shrek’s Adventure! London, The Bear Grylls Adventure, The London Eye, The Blackpool Tower Eye, The Sydney Tower Eye, Little BIG City Berlin, WILDLIFE SYDNEY Zoo, Illawarra Fly, and Otway Fly, Peter rabbit: Explore and Play, Cadbury World, Lego Discovery Center, Gruffalo & Friends Clubhouse. Merlin’s LEGOLAND parks comprise its LEGOLAND Parks estate operates in seven countries across three continents. Its parks include LEGOLAND Parks, LEGOLAND Billund Resort, LEGOLAND California Resort, LEGOLAND Deutschland Resort, LEGOLAND Dubai, LEGOLAND Florida Resort, LEGOLAND Japan Resort, LEGOLAND Korea Resort, LEGOLAND Malaysia Resort, LEGOLAND New York Resort, and LEGOLAND Windsor Resort. Its resort theme parks are operated under brands such as It includes Chessington World of Adventure Resort, Heide Park Resort, Alton Towers Resort, Thorpe Park Resort, and Gardaland Resort. Merlin operates midway attractions and theme parks in the UK, North America, Continental Europe, and Asia Pacific. The company is headquartered in Poole, England, the UK.

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Headquarters United Kingdom

Address Link House, 25 West Street, Poole, England, BH151LD


Telephone 44 1202 666900

No of Employees 21,123

Industry Leisure and Arts

Revenue (2022) $232.4M

   

   

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Merlin Entertainments Ltd premium industry data and analytics

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IT Services Contracts

Improve competitive bidding with insights into all publicly disclosed IT services contracts for Merlin Entertainments Ltd (including IT outsourcing, business process outsourcing, systems integration & consulting and more).

Products and Services

Services Brands
Midway Attractions Alton Towers Resort
Theme Parks Chessington World of Adventures Resort
Legoland Parks Gardaland Resort
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History

History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.

Year Event Description
2023 Contracts/Agreements In November, the company along with Warner Music Group and other labels and publishers entered into a partnership with Canva to provide access to sixty-second clips of commercially released songs for personal use in videos, social media posts, presentations, and education materials.
2023 Contracts/Agreements In July, the company and YOTO entered into an agreement to launch new audio adventure card.
2023 Contracts/Agreements In June, the company and Coca-Cola partnered to provide VIP services in return for empty bottles of plastic at UK.
Dive into past operations, including product releases, deals, acquisitions & more Dive into past operations, including product releases, deals, acquisitions & more Find out more
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Competitor Comparison

Key Parameters Merlin Entertainments Ltd Cedar Fair, L.P. United Parks & Resorts Inc Six Flags Entertainment Corp Walt Disney Parks & Resorts
Headquarters United Kingdom United States of America United States of America United States of America United States of America
City Poole Sandusky Orlando Arlington -
State/Province England Ohio Florida Texas -
No. of Employees 21,123 3,350 3,300 1,350 -
Entity Type Private Public Public Public Private
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Executives
Name Position Board Since Age
Scott M. O'Neil Director; Chief Executive Officer Executive Board 2022 53
Alistair Windybank Director; Chief Financial Officer Executive Board 2020 -
Justin Platt Chief Strategy Officer Senior Management 2018 -
Spencer Holt Chief Experience and People Officer Senior Management 2023 -
Paul Moreton Chief Development Officer Senior Management - -
Non Dignissim Eros Proin vel Convallis 2024 XY
Non Dignissim Eros Proin vel Convallis 2024 XY
Non Dignissim Eros Proin vel Convallis 2024 XY
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