Merlin Entertainments Ltd - Company Profile
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Merlin Entertainments Ltd (Merlin), a subsidiary of Motion Acquisition Limited is a global leading family entertainment company. The company operates across two main formats: theme parks and gateway attractions. Its major products and services include immersive brand experiences, on-site themed accommodations, and various indoor attractions. Notable brands associated with Merlin Entertainments include LEGOLAND Parks, Madame Tussauds, SEA LIFE, and The London Eye. The company's offerings cater to families and individuals seeking shared leisure experiences across various entertainment sectors. The company operates midway attractions and theme parks in the UK, North America, Continental Europe, and Asia Pacific. Merlin Entertainments is headquartered in London, the UK.
Headquarters
United Kingdom
Address
Arbor Building, 16th Floor, 255 Blackfriars Road, London, England, SE19AX
Website
www.merlinentertainments.biz
Telephone
44 0207 6540888
No of Employees
21,123
Industry
Leisure and Arts
Revenue (2023)
$347.5M
Merlin Entertainments Ltd premium industry data and analytics
Products and Services
| Services | Brands |
|---|---|
| Midway Attractions | SEA LIFE |
| Theme Parks | The Dungeons |
| Legoland Parks | LEGOLAND Discovery Centre |
| XYZ | |
| XYZ | |
| XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Plans/Strategy | In September, the company announced its plans to sell its LEGO Discovery Centres and LEGOLAND Discovery Centres to The LEGO Group, a construction toy production company. |
| 2024 | Contracts/Agreements | In November, the company entered into a strategic partnership with Mojang Studios to create location-based attractions. |
| 2024 | Contracts/Agreements | In August, the company signed a strategic memorandum of understanding Trip.com Group to enhance its attraction offerings in key markets and provide its global customers with purposeful and bespoke travel experiences. |
Competitor Comparison
| Key Parameters | Merlin Entertainments Ltd | Six Flags Entertainment Corp | United Parks & Resorts Inc | Hershey Entertainment & Resorts Company | Universal Parks & Resorts |
|---|---|---|---|---|---|
| Headquarters | United Kingdom | United States of America | United States of America | United States of America | United States of America |
| City | London | Charlotte | Orlando | Hershey | Orlando |
| State/Province | England | North Carolina | Florida | Pennsylvania | Florida |
| No. of Employees | 21,123 | 5,000 | 3,300 | 10,000 | - |
| Entity Type | Private | Public | Public | Private | Private |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Pablo Sconfianza | Chief Financial Officer | Senior Management | 2025 | - |
| Spencer Holt | Chief Experience and People Officer | Senior Management | 2023 | - |
| Paul Moreton | Chief Development Officer | Senior Management | - | - |
| Matt Jowett | Chief Corporate Officer | Senior Management | - | - |
| Fiona Eastwood | Chief Executive Officer - Interim | Senior Management | 2025 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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