Netflix Inc (Netflix) is a provider of entertainment services. It offers subscription-based streaming service that allows its members to watch TV shows, movies, and games on internet-connected devices. Netflix offers service includes a diverse range of content, such as TV series, films, documentaries, and original productions, available in various genres and languages. Netflix currently generates revenue only from streaming services.

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Netflix’s R&D initiatives focus on improving various aspects of its business, including recommendations, content valuation, streaming optimization, and user insights. The company conducts research in collaboration with business teams, engineering teams, and other researchers, sharing findings in forums to strengthen the work and identify future research directions. The R&D units at Netflix include various teams that focus on specific research areas such as analytics, computer vision and graphics, consumer insights, encoding and quality, experimentation and causal inference, machine learning, machine learning platform, NLP and conversations, and recommendations. In FY2025, the company incurred expenses of US$3,391.4 million on technology and development, which as a percentage of revenue, stood at 8%.