Netflix, Inc. provides entertainment services through a subscription-based streaming platform that allows members to watch TV series, films, documentaries, and other content on internet-connected devices. The company’s catalog includes a wide range of genres and languages and features both licensed titles and Netflix original productions.

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Netflix’s R&D initiatives focus on improving key parts of its business, including personalization and recommendations, content performance and valuation, streaming and playback optimization, and member insights. Research is conducted in collaboration with business and engineering teams as well as other researchers, with findings shared through internal research forums to strengthen ongoing work and inform future research directions. Netflix’s R&D organization includes teams focused on areas such as analytics, computer vision, consumer/member insights, encoding and video quality, experimentation and causal inference, machine learning, machine learning platforms and infrastructure, natural language processing (NLP) and conversational AI, and personalization and recommendations. In FY2025, the company incurred expenses of US$3,391.4 million on technology and development, which as a percentage of revenue, stood at 8%.