Nielsen Holdings Ltd (Nielsen) is a data and analytics company which delivers media and marketing information and analytics to the media industry. It provides manufacturer and retailer data and analytics about what and where consumers purchase. It offers audience measurement services from video, audio and text contents. The company provides retail transactional measurement data, consumer behavior information and analytics primarily in the consumer-packaged goods industry; and viewership and listening data and analytics to the media and advertising industries across the radio, television, online, and mobile platforms. It operates across North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. Nielsen is headquartered in New York City, New York, the US.