Peloton Interactive Inc - Company Profile

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Peloton Interactive Inc: Segment Analysis

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Business Description

Peloton Interactive Inc (Peloton) is a provider of interactive fitness equipment. The company markets products directly to customers and third-party partners through multi-channel sales platform such as E-commerce and inside sales, peloton for business, retail stores, and third-party retailers.

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R&D Overview

Peloton research and development initiatives primarily focus on personnel-related expenses, including stock-based compensation, facilities-related expenses, consulting and contractor expenses, tooling and prototype materials, software platform expenses, and depreciation of property and equipment. The company also capitalizes certain qualified costs incurred in connection with the development of internal-use software, which may cause research and development expenses to vary from period to period. The R&D unit(s) of Peloton are responsible for managing personnel-related expenses, facilities-related expenses, consulting and contractor expenses, tooling and prototype materials, software platform expenses, and the depreciation of property and equipment. As of June 2025, Peloton held 178 U.S. issued patents and had 93 U.S. patent applications pending. The company also held 477 issued patents in foreign jurisdictions and 91 patent applications pending in foreign jurisdictions. Additionally, Peloton held 45 registered trademarks in the United States and 959 registered trademarks in foreign jurisdictions. In FY2025, the company incurred expenses of US$234.2 million on R&D, which, as a percentage of revenue, stood at 9.4%.

Business Segments

Overview

Offers products such as Peloton Bike, Tread+, Bike+, Tread, Guide, and Row. Also includes sale of delivery and installation services, connected fitness products and related accessories, extended warranty agreements, branded apparel, and commercial business contracts. Offers products through its e-commerce channel such as www.onepeloton.com.

Performance

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Overview

Comprises monthly subscription fees for Connected Fitness Subscriptions and Peloton App Subscriptions, which include the Strength+ App. Provides access to all live and on-demand classes.

Performance

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Geographical Segments

Target Markets

The UK, Germany, and Australia.

Performance

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Target Markets

The US and Canada.

Performance

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