Rakuten Group Inc (Rakuten) provides internet services that empower individuals, businesses, communities, and society worldwide. It focuses on offering a range of services including internet connectivity, cloud computing, and network solutions. The company serves various industries by providing reliable internet infrastructure and services that support business operations. The company operates e-commerce platforms like Rakuten Ichiba, Rakuten Fashion, and Rakuten Books, providing online shopping and digital content services. It also offers various services including credit cards, banking, securities, and insurance, catering to financial needs over the internet. The company also engages in digital marketing solutions, video distribution, and music streaming services. It serves a wide range of customers, from individual consumers to businesses.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Rakuten conducts R&D activities separately from each business segment to contribute to the development operations of the company and the Rakuten Group. The R&D efforts focus on AI-related technologies, user interaction and AR/VR/MR, and mobile communication system-related technologies and IoT technologies. These initiatives aim to develop advanced technologies for analyzing text and multimedia data, optimizing recommender systems, and enhancing user interaction across various devices and sensors. The company has established R&D centers in Paris, Singapore, Boston, San Mateo, Bengaluru, and Japan. These units are responsible for exploring research themes focused on AI-related technologies, user interaction, AR/VR/MR, and mobile communication system-related technologies. In FY2025, the company incurred expenses of JPY21,885 million on R&D, which as a percentage of revenue, stood at 0.9%.