Rapala VMC Corp - Company Profile
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Rapala VMC Corp (Rapala) is a globally recognized leader in the fishing tackle industry. The company is primarily engaged in the production and distribution of fishing tackle products. Its major products include fishing lures and baits, hooks, fishing lines, rods and reels, knives, pliers, clothing, ice augers, and storage systems. Rapala markets its products under several notable brands, including Rapala, Okuma, 13 Fishing, VMC, Sufix, StrikeMaster, Storm, Dynamite, Marttini, Peltonen, Williamson, Blue Fox, Carp Spirit, Luhr Jensen, Terminator, Remen, and Elbe. Rapala's distribution network spans six continents in more than 120 countries. The company operates manufacturing and distribution facilities in the Americas, Asia-Pacific, Europe, the Middle East, and Africa. Rapala is headquartered in Helsinki, Finland.
Headquarters
Finland
Address
Makelankatu 87, Helsinki, 00610
Website
www.rapalavmc.com
Telephone
358 9 7562540
No of Employees
1,373
Industry
Consumer Packaged Goods
Ticker Symbol & Exchange
RAP1V (HEL)
Revenue (2024)
$256.7M
3%
(2024 vs 2023)
EPS
XYZ
Net Income (2024)
XYZ
-1080%
(2024 vs 2023)
Market Cap*
$53.3M
Net Profit Margin (2024)
XYZ
-1,034.8%
(2024 vs 2023)
* As of and is in US$
Rapala VMC Corp premium industry data and analytics
Products and Services
| Products | Brands |
|---|---|
| Lures: | Rapala |
| Jerkbaits (lipless) | Okuma |
| Jerkbait (minnow) | 13 Fishing |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
Competitor Comparison
| Key Parameters | Rapala VMC Corp | Shimano Inc | Globeride, Inc. | Johnson Outdoors Inc | O. Mustad & Son AS |
|---|---|---|---|---|---|
| Headquarters | Finland | Japan | Japan | United States of America | Norway |
| City | Helsinki | Sakai | Higashikurume-Shi | Racine | Gjovik |
| State/Province | - | Osaka | Tokyo | Wisconsin | - |
| No. of Employees | 1,373 | 10,242 | 6,994 | 1,300 | - |
| Entity Type | Public | Public | Public | Public | Private |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Alexander Rosenlew | Chairman | Executive Board | 2025 | 55 |
| Cyrille Viellard | President; Chief Executive Officer | Senior Management | 2025 | 49 |
| Miikka Tarna | Chief Financial Officer | Senior Management | 2024 | 43 |
| Jean-Philippe Nicolle | Chief Operating Officer | Senior Management | 2024 | 58 |
| Marcus Twidale | Vice President - Rapala Brand and Group Strategic Brand Management; Executive Vice President | Senior Management | 2026 | 59 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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