Rapala VMC Corp - Company Profile
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The following section provides information on Rapala VMC Corp’s senior management, executives, CEO and key decision makers and their roles in the organization. For more insight into Rapala VMC Corp's management and employees, unlock the full data with our company analytics monitoring tool.
Executives
Alexander Rosenlew
Chairman Executive BoardMr. Alexander Rosenlew has been the chairman since 2025. He is the chief executive officer of Orthex Group since 2010. Prior to this, he was the country manager of Colgate-Palmolive Finland from 2002 to 2010. Previously, he also held marketing and sales management positions in Nestlé Corporation from 1997 to 2002.
Cyrille Viellard
President; Chief Executive Officer Senior ManagementMr. Cyrille Viellard has been the Chief Executive Officer and President of the company since March 2025. He has been working at Rapala VMC since 2014. He has served as the Deputy Chief Executive officer of Rapala VMC Corporation since 2023, concurrently overseeing the Group’s business operations in the EMEA and Latin America regions. Prior to this, he worked or the Selectarc Welding & Brazing Group and Bosch Group. Previously, he worked with the Group's European distribution management and business development, subsequently overseeing VMC Pêche, the Group's hook business, since 2020.
Miikka Tarna
Chief Financial Officer Senior ManagementMr. Miikka Tarna has been the Chief Financial Officer of the company since January 2024. Prior to this, he served as a Deputy Chief Financial Officer of the company since 2023. Previously, he served as the Director of Corporate Projects of the company since 2021 to 2023. Mr. Tarna served as the Head of APAC Distribution of Willtech PRC from 2017 to 2021. Earlier, he served as the Business Development Controller of Rapala VMC Singapore from 2016 to 2017. He held in various Group Controlling positions at Rapala VMC Corporation from 2010 to 2016. Mr. Tarna served as the Senior Associate at KPMG Oy Ab from 2008 to 2010.
Jean-Philippe Nicolle
Chief Operating Officer Senior ManagementMr. Jean-Philippe Nicolle has been the Chief Operating Officer of the company since January 2024. Prior to this, he served as the Chief Financial Officer of the company from June 2023 to January 2024. Presently, he also serves as the Vice President of Central and Eastern European Distribution at the company since 2017. Previously, he served as the Managing Director of Normark France from 2007 to 2017. Mr. Jean worked as the Chief Financial Officer of Normark France and VMC Peche from 1997 to 2007. Prior to this, he served as the Auditor of the Touch Ross from 1994 to 1997. Earlier, he worked as the Chief Financial Officer of Unicopa (Poultry division) from 1993 to 1994.
Marcus Twidale
Vice President - Rapala Brand and Group Strategic Brand Management; Executive Vice President Senior ManagementStill looking?
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