Red Bull GmbH - Company Profile
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Red Bull GmbH (Red Bull) is a producer and marketer of energy drinks. The company’s product portfolio includes energy drinks, sugar-free drinks, and special edition drinks in watermelon, tropical and acai berry flavors. Red Bull also offers a B2B self-service media and news platform, the Red Bull Content Pool that provides global news, interviews, photos, videos, and news services. Its major channels and media products include Red Bull TV, Red Bull.com, Red Bulletin, Red Bull Records, Red Bull Photography, and Red Bull Media House. Red Bull also offers TV apps for free live events, films and shows, offline viewing and event reminders, apart from participating in various sports sponsorship programs. The company's operations span the Americas, Europe, the Middle East, Africa and Asia-Pacific. Red Bull is headquartered in Fuschl am See, Salzburg, Austria.
Headquarters
Austria
Address
Am Brunnen 1, Fuschl am See, Salzburg, 5330
Website
www.redbull.com
No of Employees
19,973
Industry
Consumer Packaged Goods
Revenue (2024)
$12.1B
Red Bull GmbH premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Energy Drinks | Media and News Services | Reb Bull |
| Sugar Free Drinks | ||
| Other Red Bull Channels and Media | ||
| XYZ | ||
| XYZ | ||
| XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | New Products/Services | In November, the company launched the Winter Edition Fuji Apple & Ginger. |
| 2025 | Acquisitions/Mergers/Takeovers | In August, the company took over Newcastle Red Bulls. |
| 2025 | New Products/Services | In April, the company introduced the Summer Edition White Peach, a limited-time flavor. |
Competitor Comparison
| Key Parameters | Red Bull GmbH | Nestle SA | PepsiCo Inc | The Coca-Cola Co | Monster Beverage Corp |
|---|---|---|---|---|---|
| Headquarters | Austria | Switzerland | United States of America | United States of America | United States of America |
| City | Fuschl am See | Vevey | Purchase | Atlanta | Corona |
| State/Province | Salzburg | Waadt | New York | Georgia | California |
| No. of Employees | 19,973 | 271,000 | 306,000 | 69,700 | 6,891 |
| Entity Type | Private | Public | Public | Public | Public |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Oliver Mintzlaff | Managing Director - Projects and Investments | Senior Management | - | - |
| Franz Watzlawick | Managing Director - Beverages | Senior Management | - | - |
| Stefan Salzer | Head - Human Resources | Senior Management | - | - |
| Marc Rosenmayr | Chief Financial Officer - Red Bull North America; Executive Vice President - Finance, Operations & IT North America | Senior Management | - | - |
| Dan Fallows | Formula 1 Technical Director-Racing Bulls | Senior Management | 2026 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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