Rocky Brands Inc - Company Profile
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Business Description
Rocky Brands Inc (Rocky Brands) develops, manufactures, and markets outdoor, work, lifestyle, commercial military, western, and military footwear products, apparel, and accessories. Major brands of the company include Rocky, Georgia Boot, Durango, Ranger, Muck, XTRATUF, Lehigh, and the licensed brand Michelin.
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Business Segments
Overview
Includes sales to the private label and US Military and other customer which are contracted to manufacture a specific footwear product .
Performance
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Overview
Comprises sales from business-to-business web platform, third party marketplaces, e-commerce websites, and Outdoor Gear Store.
Performance
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Overview
Offers and markets products through several distribution channels, including sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers.
Performance
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