Rocky Brands Inc - Company Profile
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Rocky Brands Inc (Rocky Brands) is a manufacturer of rugged outdoor and occupational footwear. Multi-channel selling, focus on quality, and manufacturing capabilities are the company's major strengths, even as low inventory turnover ratio remains cause for concern. The online retail market in the US, footwear retail market, and apparel retail market are likely to offer growth opportunities to the company. However, intense competition, dependence on suppliers, and seasonal fluctuations could affect its business operations.
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