Shiseido Co Ltd - Company Profile
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Shiseido Co Ltd (Shiseido) develops, produces and distributes cosmetics, health and beauty care products. The company’s product portfolio includes skincare products, and hair care products, body care products, fragrances, styling products, hair color products, perm products and cosmetics. It markets products under Shiseido, Cle de Peau Beaute, Nars, Issey Miyake, narciso rodriguez, Elixir, Anessa, Senka, Baum and Shiseido Professional brand names. Shiseido sells these products through department and cosmetic stores, perfumeries, drug stores and mass merchandising stores. The company operates subsidiaries, factories and production sites in the Americas, the Middle East and Africa, Europe and Asia-Pacific. Shiseido is headquartered in Chuo-Ku, Tokyo, Japan.
Shiseido Co Ltd premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Health and Beauty Products | Service: | BAUM |
| Skin Care Products | Beauty Salon Service | BENEFIQUE |
| Makeup Products | Cle de Peau Beaute | |
| XYZ | XYZ | |
| XYZ | XYZ | |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Contracts/Agreements | In November, Shiseido Americas signed a partnership with Flex to allow US customers to use their HSA/FSA funds seamlessly to purchase eligible skincare products directly on shiseido.com, drdennisgross.com, and cledepeaubeaute.com. |
| 2025 | New Products/Services | In July, the company introduced Ultimune serum. |
| 2025 | Contracts/Agreements | In July, the company partnered with Emphasys for the global SAP transformation program. |
Competitor Comparison
| Key Parameters | Shiseido Co Ltd | L'Oreal SA | The Estee Lauder Companies Inc | Beiersdorf AG | Kao Corp |
|---|---|---|---|---|---|
| Headquarters | Japan | France | United States of America | Germany | Japan |
| City | Minato-Ku | Paris | New York City | Hamburg | Chuo-Ku |
| State/Province | Tokyo | Ile-de-France | New York | Baden-Wurttemberg | Tokyo |
| No. of Employees | 26,330 | 94,610 | 40,470 | 22,267 | 31,514 |
| Entity Type | Public | Public | Public | Public | Public |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Yoshihiko Hatanaka | Chairman | Executive Board | 2025 | 70 |
| Kentaro Fujiwara | President; Executive Officer; Director; Chief Executive Officer; Chief Executive Officer - Japan Region | Executive Board | 2025 | 58 |
| Ayako Hirofuji | Chief Diversity, Equity, and Inclusion Officer; Executive Officer; Chief Financial Officer | Senior Management | - | - |
| Yosuke Tojo | Chief Technology Officer; Executive Officer | Senior Management | 2023 | - |
| Maria Chiclana | Executive Officer; General Counsel; Chief Legal Officer | Senior Management | 2022 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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