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Smurfit Kappa Group Plc: Segment Analysis

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Business Description

Smurfit Kappa Group Plc (Smurfit) is a manufacturer and converter of integrated paper and paperboard. It offers re-designed and customized products such as paper bags, point of sale displays, protective packaging products, containerboard, and kraftliners. The company also provides corrugated packaging products, kraft papers, printing and writing papers, recovered papers, packaging machinery and pulp. Smurfit’s activities include the collection of recyclable fiber and recycling paper.

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R&D Overview

Smurfit invests in new technology to develop energy-efficient products. The company carries out R&D activities on various areas such as paper and board mechanics, quality, process control, supply chain technology, print expertise, consumer research and food safety. The company operates a packaging R&D center in Hoogeveen, the Netherlands; paper R&D center in Pitea, Sweden; product safety laboratory in Facture, France; and bag-in-box R&D center Epernay in France. Through R&D the company has developed Paper to Box software, which selects and creates a suitable composition of papers to meet the packaging performance; PackExpert that calculates the exact strength required for a pack; and Store Visualizer that brings realism to packaging prototypes. It has developed Shelf Viewer, which is a database of images of Shelf Ready Packaging; and Magic Hat, a methodology to bring cost-cutting in the supply chain. In FY2020, the company spent EUR8 million on its R&D, which was 0.1% of the company's revenue.

Business Segments

Performance

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Performance

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Geographical Segments

Performance

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Performance

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Performance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Performance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Performance

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Performance

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Performance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

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