Societe BIC - Company Profile
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Business Description
Societe BIC (BIC) is a manufacturer and provider of stationery products, shavers, lighters, and other promotional products. The company’s product portfolio includes lighters, shavers for men and women, windsurfers, paper, pens, notebooks, writing instruments, surfs, mechanical pencils, and razors. Its major brands include BIC, BIC Kids, Inkbox, Cello, Rocket Book, Tattly, and BIC Intensity. BIC’s products are sold in more than 160 countries globally four million sales outlets worldwide.
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R&D Overview
BIC has been actively investing in research and development to drive innovation and maintain a competitive edge in consumer trends. In 2024, the company continued to roll out innovative consumer-centric products such as the BIC Hybrid Flex and Soleil Escape shavers in the US and Europe, and the BIC EZ Reach utility pocket lighter in the US, Europe, and Brazil. BIC launched the BIC EZ Load lighter, the company's first-ever reloadable lighter, in the US. The company is also working on using recycled or alternative materials in its products, with significant advancements in stationery and razors. BIC is committed to evolving its core products, such as the iconic BIC 4-Color pen, to maintain market share. BIC R&D organization is responsible for ensuring product quality and reliability while developing and delivering solutions that build consumer loyalty, relevance, and satisfaction. The R&D teams focus on enhancing consumer insight capabilities and accelerating the pace of innovative new product launches, either internally or through partnerships, to address or anticipate consumer needs and desires. BIC has 338 patents granted by the end of 2024. The company has been rolling out products like the BIC Hybrid Flex, Soleil Escape shavers, BIC EZ Reach utility pocket lighter, and BIC EZ Load lighter. The company collaborates with suppliers to identify new materials, including innovative sources, and co-developed a new handle for BIC Click Soleil 5 with Avient, a raw material supplier. In FY2024, the company incurred expenses of EUR25.2 million on R&D, which as a percentage of revenue, stood at 1.1%.
Product Categories
Overview
Offers products including double-edge, refillable, and one-piece shavers under the brands BIC BAMBOO shaver and BIC Click Soleil 5.
Performance
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Overview
Offers products such as electronic, decorated, classic, and utility lighters under the brands BIC Djeep, EZ Reach. Distributes its products through traditional and mass-market channels.
Performance
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Overview
Comprises stationery products such as writing and coloring instruments, skin creative, arts and crafts, and digital writing. Writing and coloring instruments offer ball pens, pencils, markers, coloring, roller, and gel. Skin creative products include permanent tattoos, temporary tattoo markers, henna tattoos, temporary decals, and semi-permanent tattoos. Arts and crafts products include finger-painting, crafting, watercolors, modeling clay, kits, accessories, and slime. Digital writing products include reusable notebooks, tablets, smart pens, slate, and stylus for tablets. Offers products under the brands Tippex WiteOut and BodyMark by BIC.
Performance
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Overview
Includes DAPE 74 distribution, advertising, and promotional products, BIC and non-BIC-branded products.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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Performance
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