Strauss Group Ltd (Strauss Group) is a conglomerate of industrial and commercial companies operating in Israel and internationally. The company is primarily engaged in the development, production, marketing, and sale of a variety of branded food and beverage products. Additionally, Strauss Group is involved in the development, marketing, servicing, and sale of water filtration, purification, and carbonation products for home and office use. As of December 31, 2024, Strauss Group held approximately 11.9% of the total retail food and beverage market in Israel. In the global coffee market, Strauss Coffee was the third-largest player in terms of value market share, with approximately 2.9%.

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The R&D arm of Strauss Group focuses on introducing new products and improving existing products. Strauss carries out research activities in association with PepsiCo and manages its R&D operations in Sabra. The company focuses on dairy products and salty snacks in Israel, leveraging the expertise of strategic partners like Danone and PepsiCo. Strauss Water is dedicated to technological innovations and new product development, often collaborating with external parties in the water sector. The company also seeks technological collaborations with global companies in related fields. The company also worked on smart manufacturing projects, focusing on real-time data analysis, robotics, and AI. Strauss Group Ltd is committed to identifying and assimilating breakthrough technologies through global searches and collaborations with international companies and the FoodTec community. The company collaborates with various outside parties and technological companies to carry out the R&D activities Strauss Coffee operates a global R&D and innovation center in Israel, which focuses on spheres such as flavor, freshness, aroma, quality, and improving production yield. It supports business activities in the US, Australia, Canada, Western Europe, New Zealand, and Mexico. Sabra is also involved in R&D activities with other parties. During FY2024, the company incurred R&D expenses of EUR ILS137 million, representing approximately 1.9% of total revenue.