Stroer SE & Co KGaA - Company Profile
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Business Description
Stroer SE & Co KGaA (Stroer) operates as a holding company primarily engaged in the out-of-home and online advertising sectors. It provides a range of services including finance, group accounting, corporate and capital market communications, IT services, group financial planning and reporting, risk management, legal, and compliance.
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R&D Overview
Stroer SE & Co KGaA has a research department where new advertising media prototypes are developed. The company focuses on ensuring that advertising displays use minimal electricity to keep energy costs low and minimize CO2eq emissions. The Research and Development department collaborates with product management to select appropriate packaging materials based on product properties. The company also emphasizes occupational health and safety, working with external service providers to set up systems tailored to each site's unique circumstances. The Research and Development department at Stroer SE & Co KGaA is responsible for developing new advertising media prototypes and ensuring that economic and environmental requirements are met. The department collaborates with product management to find suitable packaging materials and works with external health and safety organizations to maintain occupational safety standards. In FY2024, the company incurred expenses of EUR18.088 million on R&D, which as a percentage of revenue, stood at 0.9%.
Business Segments
Overview
Includes operations of the Data as a service and E-commerce product categories. Includes the brands asambeauty, a digital private label platform in the DACH region; and Statista, a provider of business, consumer, and industrial data. The segment's strategy focuses on expanding product offerings, improving services, and enhancing efficiency, with a strong emphasis on international growth and digitalization.
Performance
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Overview
Includes online advertising and content publishing, serving industries such as media, telecommunications, energy, retail, and financial services. It includes solutions for branding, storytelling, performance, native advertising, and social media. The segment's strategy is to leverage digital technologies for scalable advertising solutions, enhancing customer engagement through direct sales and call centers.
Performance
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Overview
Includes the company's German operations in the large formats, street furniture, transport, and other product groups. It also includes the operations of Stroer Poland and blowUP, a giant poster business. Provides personalised, smart infrastructure solutions that enhanced cityscapes for its key partners municipalities. Offers 200 different advertising formats, including traditional posters or large formats and advertisements at bus, public transport, tram stop shelters (street furniture), and digital and interactive offerings. Operates through contracts with private and public-sector owners of buildings and land. Offers advertising concessions for high-reach sites. The segment's strategy focuses on integrating digital technologies to offer flexible advertising solutions and new sales channels, enhancing growth and monetization.
Performance
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Geographical Segments
Performance
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Performance
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