Subaru Corp - Company Profile
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Subaru Corp (Subaru), formerly Fuji Heavy Industries Ltd, is a manufacturer and distributor of passenger cars and aerospace-related products. The company’s primary business includes manufacturing of automobile products. It manufactures, repairs and sells minicars, small and passenger cars, airplanes, aerospace-related machinery, generators, and engine-equipped machinery, among others. Its major products include Legacy, Impresa, WRX, Ascent, Stella, unmanned utility vehicle, helicopters, and other OEM models. It has facilities in Japan, the US, Belgium, Canada, Italy, the Netherlands, and China. The company sells products in the US, Canada, Europe, Asia, and other countries through its subsidiaries and distributors. Subaru is headquartered in Shibuya, Tokyo, Japan.
Subaru Corp premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Automobile Parts | Cars and Components | Outback |
| Aircraft Components | Repair | Crosstrek |
| Automobile Engines and Transmissions | Airplanes Aerospace-related Machinery and their Components | Forester |
| XYZ | XYZ | |
| XYZ | XYZ | |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2026 | Plans/Strategy | In August, the company announced its plans to launch a new business. |
| 2026 | New Products/Services | In July, the company launched the Levorg Layback model equipped with the e-BOXER (strong hybrid) system. |
| 2026 | Product Recall | In July, the company recalled more than 541,000 of its Crosstrek, Forester, and Ascent SUVs due to an inaccurate label attached to the vehicles. |
Competitor Comparison
| Key Parameters | Subaru Corp | Volkswagen AG | Toyota Motor Corp | Ford Motor Co | General Motors Co |
|---|---|---|---|---|---|
| Headquarters | Japan | Germany | Japan | United States of America | United States of America |
| City | Shibuya-Ku | Wolfsburg | Toyota | Dearborn | Detroit |
| State/Province | Tokyo | Niedersachsen | Aichi | Michigan | Michigan |
| No. of Employees | 37,542 | 652,211 | 390,927 | 169,000 | 156,000 |
| Entity Type | Public | Public | Public | Public | Public |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Fumiaki Hayata | Chairman | Executive Board | 2026 | 62 |
| Atsushi Osaki | President; Chief Executive Officer | Executive Board | 2023 | 64 |
| Shinsuke Toda | Chief Financial Officer; Director; Managing Executive Officer | Executive Board | 2025 | 60 |
| Tetsuo Fujinuki | Chief Technology Officer; Senior Vice President; Director | Executive Board | 2023 | 63 |
| Yuri Tsuji | Chief Information Officer | Senior Management | - | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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