Subaru Corp (Subaru) is a manufacturer of transportation and aerospace-related products. The company's product portfolio includes airplanes, aerospace-related machinery, minicars, passenger cars, and generators, among others.

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Subaru has been actively advancing its research and development efforts focusing on enhancing its technological capabilities and expanding its product offerings. The company has been collaborating with industry leaders like AMD, onsemi, and Infineon Technologies to develop next-generation integrated control ECUs and microcontroller units for Subaru vehicles. This collaboration aims to integrate cutting-edge semiconductor technologies into their automotive products, thereby enhancing the performance and safety features of their vehicles. Additionally, Subaru has been involved in the development of advanced driver-assistance systems, such as the next-generation EyeSight, which has received international certification under ISO 26262 standards. These efforts underscore Subaru's commitment to providing world-class safety and enjoyment in its vehicles. Subaru has been working on expanding its electric vehicle (EV) lineup in collaboration with Toyota Motor Corp. This partnership has led to the development and release of new battery electric vehicles (BEVs) like the 'Trail Seeker', 'Uncharted' and 'Getaway', which have been either launched or globally unveiled. However, Subaru has decided to delay the introduction of its self-developed BEVs, reallocating resources for internal combustion engine (ICE) products in response to market demands. Furthermore, Subaru is leveraging fiber optic sensing technology in collaboration with Kajima Corporation to conduct demonstration experiments for vehicle-road cooperative autonomous driving. These initiatives highlight Subaru's strategic focus on both electrification and autonomous driving technologies, positioning the company at the forefront of automotive innovation. In FY2026, the company incurred expenses of JPY169,424 million on R&D, which as a percentage of revenue, stood at 3.5%.