What's Cooking Group NV - Company Profile
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What's Cooking Group NV (What's Cooking) produces, markets, and sells a range of processed meat products and ready meals. The company’s offerings include lasagna, pizza, pasta dishes, salami, cooked ham, poultry, other cooked meats, pates and preserved meats. What's Cooking markets these products under various brands such as Pluma, Come a Casa, FairBeleg, Kraak-Vers, Stefano Toselli, Vamos, and Daniel Coopman. The company operates production and slicing and packaging facilities in Europe and the UK. It has operations in Belgium, the UK, Germany, the Netherlands, France, Luxembourg, Denmark, Ireland, Poland, Portugal, Romania, Spain, Sweden, and Switzerland. What's Cooking is headquartered in Lievegem, East Flanders, Belgium.
Headquarters
Belgium
Address
Week 1, Lievegem, Waarschoot, 9950
Website
whatscooking.group/en-GB
Telephone
32 9 3701211
No of Employees
1,429
Industry
Consumer Packaged Goods
Ticker Symbol & Exchange
WHATS (EBR)
Revenue (2024)
$436.6M
9.4%
(2024 vs 2023)
EPS
XYZ
Net Income (2024)
XYZ
169.6%
(2024 vs 2023)
Market Cap*
$313.7M
Net Profit Margin (2024)
XYZ
146.2%
(2024 vs 2023)
* As of and is in US$
What's Cooking Group NV premium industry data and analytics
Products and Services
| Products | Brands |
|---|---|
| Processed Meats: | Pluma |
| Cooked Hams | Limco |
| Pate | Vamos |
| XYZ | XYZ |
| XYZ | XYZ |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Acquisitions/Mergers/Takeovers | In April, the company acquired Sveltic from Les Mousquetaires for US$36.1 million. |
| 2025 | Divestiture | In January, the company sold completed sale of its Savoury business unit (What's Cooking Savoury Belgium NV and its subsidiaries in Belgium, the Netherlands, UK and Germany) to Aurelius Equity Opportunities. |
| 2024 | New Products/Services | In April, the company launched a 100% plant-based lasagne with 85% less plastic packaging to target vegan customers. |
Competitor Comparison
| Key Parameters | What's Cooking Group NV | Nomad Foods Ltd | Fleury Michon SA | Covameat NV | JBS Toledo NV |
|---|---|---|---|---|---|
| Headquarters | Belgium | United Kingdom | France | Belgium | Belgium |
| City | Waarschoot | Feltham | Pouzauges | Wijtschate | - |
| State/Province | - | Surrey | - | - | - |
| No. of Employees | 1,429 | 7,788 | 3,250 | - | - |
| Entity Type | Public | Public | Public | Private | Private |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Paul Van Oyen | Chairman | Executive Board | 2022 | 65 |
| Piet Sanders | Director; Chief Executive Officer | Executive Board | 2022 | 60 |
| Yves Regniers | Chief Financial Officer | Senior Management | 2020 | 47 |
| Peter Bal | Chief Information Officer | Senior Management | 2022 | 62 |
| Else VersTraete | Chief People Officer | Senior Management | 2022 | 59 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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