The Boston Beer Co Inc - Company Profile
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Business Description
The Boston Beer Co Inc (Boston Beer) is a producer and seller of alcoholic beverages. The company produces flavored malt beverages, hard seltzer, beer, hard cider, spirits based ready to drink beverages (“spirits RTDs”) and distilled spirits at Company-owned breweries and its cidery and under contract arrangements at other production facilities. It markets products under Samuel Adams, Sam Adams, Angel City Brewery, Dogfish Head, Twisted Tea, Angry Orchard, Smirnoff Ice, Coney Island, and Truly brand names.
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R&D Overview
Boston Beer’s R&D initiatives focuses on innovation and the development of new alcohol and non-alcoholic beverages. The company continually tests new alcohol beverages and evaluates drinker interest by selling them under various brand labels. The R&D team of the company has successfully launch new products including the Sun Cruiser brand, a new iced tea vodka-based RTD, Truly Unruly Mix Pack, Twisted Tea Extreme, and Samuel Adams American Light in FY2025. The company aims to launch Truly Unruly Lemonade Mix Pack, Sun Cruiser vodka-based lemonade, and Dogfish Head Grateful Dead Juicy Pale Ale. The R&D units of The Boston Beer Co Inc include The Boston Brewery, the Milton Brewery, the Cidery, and other larger breweries and brewery tap rooms. These units are responsible for ideating, testing, and developing alcohol beverages for potential future commercial development and evaluating ingredients and process improvements for existing beverages. The subsidiary in Canada serves as a dedicated research and innovation hub focused on non-alcoholic cannabis beverages.
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