The Goodyear Tire & Rubber Co (Goodyear) manufactures and distributes tires and related products. The company develops, manufactures, and markets tires for a wide range of applications. It also produces and sells rubber-related chemicals and industrial products and offers supporting products and services including tire retreading, automotive repair services, and resale merchandise through brands such as Goodyear, Cooper, Kelly, Mastercraft, Roadmaster, Debica, Sava, Fulda, Mickey Thompson, Avon, and Remington.

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Goodyear is committed to designing leading technologies, products, and services that anticipate and satisfy the mobility needs of consumers and fleets. These initiatives aim to capture the value of the company's brands, grow market share, support customers in their markets, and ensure the company is the preferred choice of consumers. The initiatives also focus on improving safety, quality, and efficiency, and building an advantaged supply chain that delivers the right tire to the right place at the right time, at the right cost. As the automotive industry evolves, the company may need to provide a wider range of products and services to remain competitive, including products that the company does not currently have the capability to manufacture or services that are not currently offered. The R&D units of Goodyear include four research and development facilities and technical centers, two development centers, and seven tire proving grounds. These units are responsible for managing the company's research and development activities, focusing on innovation and technological advancements in tire manufacturing and related services. As of December 2025, Goodyear holds approximately 1,400 products, process, and equipment patents issued by the US Patent Office and approximately 3,500 patents issued or granted worldwide. The company has approximately 300 applications for US patents pending and approximately 500 patent applications on file worldwide. In FY2025, the company incurred an expense of US$380 million on its R&D activities, which stood at 2.1% of the company’s total revenue.