The Swatch Group Ltd (Swatch Group) manufactures and sells watches, jewelry, electronic systems, and related components. The company supplies all components for its 16 watch brands, and also provides movements and components to third-party watchmakers globally. Additionally, Swatch Group is involved in the manufacture and sale of electronic systems used in watchmaking and other industries, and it is a leader in sports event timing.

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Swatch Group focuses on research and development through Swatch Group Research and Development Ltd and its Asulab, Moebius, and CDNP divisions, with ICB supporting the protection of technical innovations and patent filings. The company focuses on consolidating group-wide R&D efforts and overseeing pilot production and special products through Swatch Group Research and Development Ltd. It focuses on product design and advanced manufacturing technologies through Asulab, in collaboration with the group’s brands. The company focuses on lubricants and cleaning solutions for watchmaking production and maintenance through Moebius. Swatch Group focuses on developing technological solutions and prototypes to support faster product launches and process integration through CDNP. Swatch Group strives to build and maintain a broad patent portfolio and uses patents both for product integration and for strategic purposes, including restricting competitor access to certain technologies. The company focuses on managing approximately 1,800 patent families, representing more than 10,000 national patents across key producing countries and watch markets. It aims to continue generating new intellectual property, supported by 187 new patents resulting from FY2025 R&D initiatives. The company plans to roll out selected innovations globally, including a watch personalization system supported by an artistic intelligence tool (AI-DADA). In FY2025, the company incurred expenses of CHF264 million on R&D activities, which as a percentage of revenue, stood at 4.2%.