The Toro Company - Company Profile

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The Toro Company: Segment Analysis

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Business Description

The Toro Company (Toro) provides outdoor environment products and related services. Toro designs, manufactures, and markets snow and ice management products, turf irrigation systems, agricultural irrigation systems, specialty and underground construction equipment, professional turf maintenance equipment and services, landscaping equipment and lighting products, and residential yard and snow thrower products. It serves various customer segments such as professional contractors, rental companies, groundskeepers, golf courses, underground construction professionals, agricultural growers, government and educational institutions, homeowners, sports venues, and historic sites.

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R&D Overview

Toro is committed to the development of innovative new products and improvements in the quality and performance of existing products. The company invests in engineering and research activities at global test sites and facilities, testing products in conditions like their intended use. The company employs "Voice of the Customer" tools to develop products that meet or exceed customer expectations and uses Design for Manufacturing and Assembly (DFM/A) tools to ensure early manufacturing involvement in new product designs. The R&D unit of the company is the Center for Technology, Research and Innovation (CTRI). The CTRI is responsible for supporting research and development across the enterprise, investigating emerging technologies, and generating ideas that solve problems in novel and useful ways. The team is comprised of leading agronomists and engineers who contribute to the development of products that increase productivity and efficiency. The company focuses on Lean methods to shorten development time, reduce costs, and improve quality. In FY2025, the company spent US$162.3 million on R&D, which as a percentage of revenue stood at 3.6%, and declined 6.2% YoY.

Business Segments

Overview

Includes domestic distribution company operations, corporate activities, other income, and interest expenses.

Performance

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Overview

Designs, manufactures, markets, and sells products for turf maintenance, landscape and lighting, underground construction, snow and ice management, and agricultural markets. It serves industries like golf, sports fields, landscape contractors, and underground construction. Key brands include Toro, Ventrac, Ditch Witch, American Augers, Trencor, HammerHead, Subsite, and Radius.

Performance

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Overview

Includes products for homeowners, such as walk power mowers, zero-turn riding mowers, snow throwers, and yard tools. It serves the residential market through various distribution channels. Key brands associated with this segment are Toro, Lawn-Boy, and Hayter.

Performance

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Geographical Segments

Performance

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Performance

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