The Vitamin Shoppe - Company Profile
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The Vitamin Shoppe (The Vitamin Shoppe), a subsidiary of Franchise Group Inc, is a specialty retailer and direct marketer of health supplements. It also manufactures vitamins, minerals, herbs, specialty supplements, sports nutrition and other health and wellness products. The company sells digestion and gut health, health weight management solutions, beauty and skin solutions and food products. It markets several nationally recognized brands and proprietary brands including Vitamin Shoppe, BodyTech, Plnt, True You, Fitfactor, BodyTech Elite, Source Naturals and True Athlete. Vitamin Shoppe conducts business through self-operated retail stores under The Vitamin Shoppe and Super Supplements banners and also sells products online through e-commerce platforms. The company operates stores, and distribution centers across the US. The Vitamin Shoppe is headquartered in Secaucus, New Jersey, the US.
Headquarters
United States of America
Address
300 Harmon Meadow Blvd, Secaucus, New Jersey, 07094
Website
www.vitaminshoppe.com
Telephone
1 201 5526000
Industry
Retailing
Revenue (2022)
$1.2B
The Vitamin Shoppe premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| - | - | - |
| Herbs and Natural Remedies | Retail Services | Vitamin Shoppe |
| Natural Beauty and Skin Products | Value Added Services | |
| XYZ | XYZ | |
| XYZ | XYZ | |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Ownership Changes | In May, the company was acquired by Kingswood Capital Management, LP and Performance Investment Partners, LLC from Franchise Group, Inc. |
| 2025 | Others | In April, the company announced to be acquired by Kingswood Capital Management, LP and Performance Investment Partners, LLC. |
| 2024 | New Products/Services | In September, the company expanded its telehealth service, Whole Health Rx, to include prescription Testosterone Replacement Therapy (TRT) solutions. |
Competitor Comparison
| Key Parameters | The Vitamin Shoppe | Walmart Inc | Costco Wholesale Corp | Sprouts Farmers Market Inc | Amcon Distributing Co |
|---|---|---|---|---|---|
| Headquarters | United States of America | United States of America | United States of America | United States of America | United States of America |
| City | Secaucus | Bentonville | Issaquah | Phoenix | Omaha |
| State/Province | New Jersey | Arkansas | Washington | Arizona | Nebraska |
| No. of Employees | - | 2,100,000 | 341,000 | 36,000 | 1,341 |
| Entity Type | Private | Public | Public | Public | Public |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Jeff Van Orden | Executive Vice President; Chief Financial Officer | Senior Management | 2023 | - |
| Andy Laudato | Chief Operating Officer; Executive Vice President | Senior Management | 2020 | - |
| Mike Forbes | Executive Vice President; Chief Strategy Officer | Senior Management | 2025 | - |
| Sharon M. Leite | Director; Chief Executive Officer | Executive Board | - | - |
| Kate Vukelich | Executive Vice President; Chief People Officer | Senior Management | 2025 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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