The Vitamin Shoppe - Company Profile

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The Vitamin Shoppe: Executives

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The following section provides information on The Vitamin Shoppe’s senior management, executives, CEO and key decision makers and their roles in the organization. For more insight into The Vitamin Shoppe's management and employees, unlock the full data with our company analytics monitoring tool.

Executives

Jeff Van Orden

Executive Vice President; Chief Financial Officer Senior Management Since: 2023

Mr. Jeff Van Orden has been the Executive Vice President and Chief Financial Officer of the company since June 2023. Prior to this, he served at Deloitte. Mr. Van Orden joined The Vitamin Shoppe in October 2013.

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Andy Laudato

Chief Operating Officer; Executive Vice President Senior Management Since: 2020

Mr. Andrew Laudato has been the Executive Vice President and Chief Operating Officer of the company since January 2020. Prior to this, he served as the Executive Vice President and Chief Technology and Supply Chain Officer of the company.

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Mike Forbes

Executive Vice President; Chief Strategy Officer Senior Management Since: 2025

Mr. Mike Forbes has been the Executive Vice President and Chief Strategy Officer of the company since August 2025. Previously, he was the Co-Chief Executive Officer of MaryRuth Organics. Prior to that, he was the Chief Executive Officer of Alter Eco Foods. He also served as Chief Executive Officer of Safely.

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Sharon M. Leite

Director; Chief Executive Officer Executive Board

Kate Vukelich

Executive Vice President; Chief People Officer Senior Management Since: 2025
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