Viad Corp - Company Profile
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Viad Corp (Viad) is a provider of live event, exhibition and retail marketing services. Operating performance, property portfolio, and brand portfolio are the company’s major strengths, even as cash position remains a cause for concern. Positive outlook for US travel and tourism (T&T) industry and growing global travel and tourism industry and growth initiatives could provide new growth opportunities. However, competitive brandjacking, stringent regulations, and increasing manpower costs in US could affect the company’s performance.
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