Whirlpool Corp - Company Profile
Powered by 
All the data and insights you need on Whirlpool Corp in one report.
$295
- Save hours of research time and resources with
our up-to-date Whirlpool Corp Strategy Report
- Understand Whirlpool Corp position in the market,
performance and strategic initiatives.
- Gain competitive edge and increase your
chances of success
Business Description
Whirlpool Corp (Whirlpool) develops, manufactures, and sells kitchen and laundry appliances such as refrigerators, ice makers, freezers, refrigerator water filters, laundry appliances, cooking appliances, dishwasher appliances, and related accessories. It markets its products under Whirlpool, KitchenAid, Amana, Bauknecht, Consul, Brastemp, JennAir, Maytag, Indesit and InSinkErator brand names.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
R&D Overview
Whirlpool's R&D focuses on developing new design, and digital technologies. Its R&D activities aims on increasing consumer insights, meeting trends in consumer preferences and market demand. The company also aims to anticipate the future needs and behaviors of its consumers and develop solutions that improve their home lives. In FY2023, the company incurred expenses of US$473 million on R&D, which as a percentage of revenue, stood at 2.4%.
Product Categories
Overview
Includes cooking appliances and other small domestic appliances.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Overview
Includes dishwasher appliances and related accessories.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Overview
Includes laundry appliances, commercial laundry products and related laundry accessories.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Overview
Include subscription arrangements and licenses revenue.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Overview
Includes freezers, refrigerators, ice makers and refrigerator water filters.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Overview
Includes spare parts sold to parts distributors and retailers. Also provides service type and assurance type warranties.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Geographical Segments
Overview
Markets and distributes small domestic appliances and major home appliances under the brands, such as Whirlpool, Maytag, Ariston, Indesit, KitchenAid, Bauknecht and Elica brand names. Sells products through direct sales teams for chain stores and appliance retailers, and full-service distributors for large retail store networks.
Target Markets
India and China
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Overview
Markets and distributes major home appliances under Hotpoint, Whirlpool, Indesit, Ignis, KIC, Maytag, Bauknecht, Laden, and Privileg; and small domestic appliances under the KitchenAid brand names.
Target Markets
Europe, Middle East and Africa
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Overview
Markets and distributes home appliances and small domestic appliances under Consul, Whirlpool, Brastemp, Acros, Maytag and Eslabon de Lujo and KitchenAid brand names. Sells products directly to consumers, distributors, and retailers.
Target Markets
Brazil, Mexico, Bolivia, Paraguay, Uruguay, Venezuela, and certain the Caribbean and Central American countries.
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Overview
Markets and distributes major home appliances and small domestic appliances under Whirlpool, KitchenAid, Maytag, JennAir, Amana, Roper, JennAir, Affresh, Swash, EveryDrop, and Gladiator brand names. Sells products to builders, distributors, retailers, and directly to consumers. Also provides products for resale to distributors, retailers, and manufacturers under their respective brand names.
Target Markets
The US and Canada
Performance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Still looking?
Have you found what you were looking for? From start-ups to market leaders, uncover what they do and how they do it.
Explorer
Access more premium companies when you subscribe to Explorer