Whirlpool Corp - Company Profile
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Business Description
Whirlpool Corp (Whirlpool) develops, manufactures, and sells kitchen and laundry appliances such as refrigerators, ice makers, freezers, refrigerator water filters, laundry appliances, cooking appliances, dishwasher appliances, and related accessories. It markets it products under Whirlpool, KitchenAid, Amana, Bauknecht, Consul, Brastemp, JennAir, Maytag, Indesit and InSinkErator brand names.
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R&D Overview
Whirlpool's R&D focuses on fostering a culture of intellectual curiosity and innovation. The company strives to address consumer needs by creating solutions that enhance home life, leveraging advancements in World Class Manufacturing, IoT, and digital technologies while maintaining a commitment to environmental and social responsibility. It aims to optimize costs and improve productivity through a continuous focus on efficiency across all business aspects, including research and design. The company plans to utilize its regional scale to support a local-for-local production model, ensuring that products are tailored to meet local consumer preferences while maintaining operational effectiveness. In FY2025, the company incurred expenses of US$370 million on R&D, which as a percentage of revenue, stood at 2.4%.
Product Categories
Overview
Includes cooking appliances and other small domestic appliances.
Performance
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Overview
Includes dishwasher appliances and related accessories.
Performance
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Overview
Includes laundry appliances, commercial laundry products and related laundry accessories.
Performance
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Overview
Include subscription arrangements and licenses revenue.
Performance
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Overview
Includes freezers, refrigerators, ice makers and refrigerator water filters.
Performance
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Overview
Includes spare parts sold to parts distributors and retailers. Also provides service type and assurance type warranties.
Performance
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Geographical Segments
Overview
Markets and distributes Whirlpool's European major domestic appliance business, which has been transitioned to Beko Europe
Performance
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Overview
Markets and distributes home appliances and small domestic appliances under Consul, Whirlpool, Brastemp, Acros, Maytag and Eslabon de Lujo and KitchenAid brand names. Sells products directly to consumers, distributors, and retailers.
Target Markets
Brazil, Mexico, Bolivia, Paraguay, Uruguay, Argentina, Colombia, Chile, and certain Caribbean and Central America countries.
Performance
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Overview
Markets and distributes major home appliances and small domestic appliances under Whirlpool, KitchenAid, Maytag, JennAir, Amana, Roper, JennAir, Affresh, Swash, EveryDrop, and Gladiator brand names. Sells products to builders, distributors, retailers, and directly to consumers. Also provides products for resale to distributors, retailers, and manufacturers under their respective brand names.
Target Markets
The US and Canada
Performance
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Performance
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Overview
Markets and distributes KitchenAid small domestic appliances to retailers, distributors, and consumers across the U.S., Canada, Germany, Australia, and France.
Target Markets
The U.S., Canada, Germany, Australia, and France.
Performance
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