Yamaha Corp (Yamaha) manufactures, markets and sells musical instruments, audio and video products, electronic devices, and other products such as industrial machinery and components. Yamaha serves a wide range of customers, including musicians, audio professionals, automotive manufacturers, and leisure industry participants.

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Yamaha is actively engaged in research and development to enhance its core technologies and create new value in the fields of sound and music. The company's R&D efforts focus on acoustic and digital technologies, expanding into areas that support the use of sound. Key initiatives include developing the Isolation Frame- technology for in-car speakers, launching the Yamaha Creator Pass platform for creators, and collaborating with the All Japan Piano Teachers Association on piano performance measurement. Yamaha Corp also emphasizes the integration of digital technology in musical instruments, the development of advanced audio systems, and the exploration of AI and machine learning in music production. Yamaha operated three Research and development facilities: the Innovation Center in Hamamatsu, the MINA Lab in Yokohama, and the Yamaha Sound Crossing Shibuya LOUNGE in Shibuya. The company’s R&D Units: Musical Instruments Division and Yamaha Guitar Group, Inc isr responsible for the musical instrument business, focusing on integrating digital technology with traditional instrument-making techniques. The Audio Business Division, NEXO SA, and Steinberg Media Technologies GmbH, manages the audio equipment business, enhancing audio systems and improving audio experiences. The Golf HS Business Promotion Department and Yamaha Finetech Co., Ltd oversees other business areas, including technological contributions to various industries. In FY2026, the company incurred an expense of JPY27,720 million on its R&D activities, which grew by 3%YoY and stood at 6% of the company’s total revenue.