Yum! Brands, Inc. - Company Profile
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Yum! Brands, Inc. (YUM) is a global quick-service restaurant chain. Franchise business model, digitalization and global presence are the company’s major strengths, whereas its increase in operating expenses remains an area for concern. Strategic initiatives, strategic acquisitions and growth in foodservice sector in the US are likely to offer new growth opportunities to the company. However, intense competition, food safety and supply chain disruptions, and technological changes may affect the company’s business performance.
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