A year long engagement to support a key client looking to launch a number of AI-based decision making support tools in the infertility space with strategic decisions inclusive of priority launch geographies, pricing and competitive positioning.
GlobalData undertook a multi-phased approach to support its client in a number of key areas of launch planning that required a comprehensive assessment of the market sizing, current and future of infertility treatment and evolving competitive landscape of AI-based decision support tools.
Our Solution
GlobalData leveraged its female infertility market sizing model and assisted reproductive technologies (ART) devices market coverage from a syndicated perspective and conducted extensive secondary market research to inform a geographic prioritization for launch sequencing. Subsequently it ran qualitative interviews with leading ART/IVF clinics across priority geographies to provide client with competitive positioning and pricing recommendations.
Outcome
GlobalData continuously supported the client with their launch planning activities and provided assistance with board presentations/pitch documents. The project involved a strong component of collaboration between GlobalData and the client’s leadership teams.
The core deliverables i.e. country prioritization matrix and primary market research based positioning and pricing findings continue to inform the client’s commercial planning and partnership identification efforts. GlobalData continues to provide ad-hoc support to the client as a trusted partner as the company enters the commercial stage.
Our consultants work closely with you to understand requirements and develop a tailored approach and deliverables.
