Brewer – Supporting The Client To Conduct An Analysis Of The Trends That Will Impact The Beverage Industry Of The Future

The client set out to achieve identify all key trends & the implications the had on their business plus ensure the consistent use of the trends analysis to drive innovation across the organisation. The require outputs form the project was to propose a trends  frame work and shows how each of the key trends and their associated sub trends are likely to impact on the client’s key markets, categories and channels.

Our Solution

GlobalData’s Trend Sights framework is the world’s longest running continuous assessment of consumer values, attitudes and behaviours, established in 2003.

As such, GlobalData understands the direct effects of recessions, monetary crises and pandemics at both a local market and global level thereby, allowing it to explore local nuance and how that drives differences in market approach by brands and retailers.

GlobalData set out to deliver a custom-made trends framework which provided the business with one vision universally adopted across the organisation

Outcome

The client’s trends framework became a dynamic device, with consumer behaviours continuing to evolve, and companies, brands and channels perpetually innovating to meet the changing landscape.

The trends framework has been used extensively around the business and continues to be the foundation for ongoing strategic innovation planning and brand positioning.