Food Dressings Market Sizing for Foodservice Channels

A local market leader of food dressings in Australia who is also GlobalData’s client for IC database wishes to understand the market size of all food dressings excluding mayonnaise.

Our Solution

Based on GlobalData’s IC database as a starting point, GlobalData established the basis for the total market size of all food dressings in Australia. Primary interviews were carried out with major mayonnaise suppliers/ manufacturers in Australia to understand the market size of mayonnaise. More primary interviews were conducted with food operators in the foodservice channel to understand the market size from the demand side. All sources of information were then triangulated to arrive at the final market size for all dressings, exclude mayonnaise, in Australia for foodservice channels.

Outcome

The study enabled the client to answer the market growth and size of all food dressings in Australia which was further used in their business planning.