Forecasting – Event-Driven Forecasting Tool

A Global Therapy Area Director wanted to provide a common event driven forecasting platform to support their on-going portfolio forecasting as well as supporting some of the go to market requirements for country level affiliates.

Our Solution

GD worked closely with corporate to develop pre-evented market forecasts for each country using the Look4Logic market model and insight into the market:

• Audit data provided by the client
• GD provided initial long list of market events
• Agree high probability and high impact events and approach to quantification via Delphi session/workshop

Outcome

The global model (25 countries) has been used to model competitive scenarios and likely every changing launch dates for the portfolio that feed into NPVs to support company wide investment decisions regarding on-going development.