‘The Great Volatility’ Macro Supercycle: What is it and what are the risks and opportunities for the global beverages industry?
Higher interest rates, stubborn inflation, physical disruption from climate change, supply chain stress and an unpredictable geopolitical situation are all factors creating an era of significant macro instability that GlobalData is calling ‘The Great Volatility’.
The Great Volatility is a new macroeconomic supercycle that is creating a more pressurized, erratic and uncertain business environment for companies to operate in and is already impacting consumers’ lives and behaviors. The world economy is in for an bumpy ride over the next few years. This new economic supercycle will impact the beverages industry in many ways as consumers adapt to this new reality and adopt a range of different behaviors to cope with this economic volatility.
The white paper covers:
- What is the ‘The Great Volatility’, and what has caused it?
- What inflation management strategies could consumers and beverage companies adopt?
- What has happened in 2022 and will there be a recession in 2023?
- How do global beverages perform in a recession?
- What will happen beyond 2023?
- What are the likely risks and opportunities of ‘The Great Volatility’?
- How GlobalData can support your business to plan and strategize effectively.
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