International growth strategy for leading brewer

The company had operations in 20 countries and exported to a further 15 markets. They wished to understand where to further expand and what the mode of entry should be.

Our Solution

• GlobalData built an interactive model that ranked country and category opportunities based an analysis of 20 market drivers in more than 150 markets.
• The top 20 opportunities were then examined in terms of macro environment, regulatory environment, category growth, competitive environment, consumer trends, and barriers to entry.
• 8 opportunities were selected for further development. Each were analysed for profitability based on either build, borrow or buy mode of entry options.

Outcome

The client immediately actioned the highest priority opportunity, launching a non-beer brand in Europe in partnership with an international soft drinks company. Other opportunities have been scheduled for execution over the coming 3 years.