Following an acquisition of a smaller company, our client wanted to understand the size of the prize for their expanded portfolio, across a number of key FMCG categories.
The Situation
With plans to grow their product portfolio, a well-known global packaging supplier acquired a smaller packaging company. The company wanted to understand the size of the prize for the expanded portfolio across a number of key FMCG categories.
Our Solution
Market potential for portfolio expansion in the MEA region
Drawing on our packaging expertise and Intelligence Centres, here are some examples of the in-depth analysis that GlobalData was able to provide the client:
- Market Attractiveness Model
We provided a view of the most attractive opportunities by category and country. This model was built using secondary research, online store checks, and segment consumption data available within GlobalData’s Intelligence Centres. - Market Size and Size of the Prize
A quantitative assessment of the current market size of specific flexible packaging formats – and adjacent packaging solutions – for the most attractive categories, in each in-scope market. - Review of competitors and potential customers
We provided a qualitative assessment of competitors and potential customers (category manufacturers) including details on current market offering, production locations, new product development, future opportunities, and more.
Outcome
The client used the insight provided to support their decision making regarding which categories and customers to target, and in which markets. Specific insights gained included:
Most attractive markets and categories where the opportunity for new flexible packaging formats is greatest.
Understanding of the needs of potential customers, and how other competitors in the space are addressing these (or not).
Future potential for new pack formats to gain market share
“Double-digit inflation in the food and drink sector continues to squeeze household incomes despite the
easing of overall inflation, prices after all are still significantly higher than 12-18 months ago. Alongside the macro-economic environment, consumers and governments continue to react to environmental concerns while consumers tastes continue to develop. All this means that there is opportunity for new category packaging solutions to enter the marketplace. With an understanding of market potential and the needs of category players, packaging manufacturers can more effectively plan to secure existing volumes and expand their portfolios to drive incremental sales. GlobalData has the expertise and a proven track record of helping our clients in this area.“
Ed Barham, Director of Consulting – Packaging Consumer Custom Solutions at GlobalData
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