Market Sizing & Forecasting – B2B Addressable Market

A leading pan-regional telco requested a detailed market size and forecast of the B2B telecom services markets. The market size and forecast had to bring a detailed breakdown by company size, vertical markets, and regions within the country analyzed.

Our Solution

In addition to secondary research, GlobalData conducted primary interviews with both market players and demand. GlobalData also developed a proprietary and complex quantitative model, using bottom-up methodology and including all breakdowns required.

Outcome

The level of granularity in our forecast allowed the telco to identify key areas of growth opportunity and develop a targeted go-to-market and strategic planning geared towards specific market segments and industries.

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