Raw material manufacturer – assessing the viability of a new plant.
A raw material (PET) provider wanted to assess the market viability of a new plant in a key geographical region. The client needed to understand the size of the market and the level of fragmentation as well as the dynamics of the supply chain.
Our Solution
The GlobalData team scoped out a project that made use of already held market data, business-to-business interviews, and analysis and modeling capabilities. The project delivery focussed around market data and a strategic report.
Market data was required at the category level, broken down by competitors of the client and key customers. Given the plant was not already online, market data needed to be forecasted making use of GlobalData’s forecasting model.
The report focussed on the needs of potential customers, alongside changes in regulation and moves away from PET to other packaging solutions.
Outcome
The client was able to understand the potential market size and how to engage with new potential customers. Alongside further internal analysis, the client was able to assess the viability of a new plant and make an informed decision.
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