Video streaming has surpassed traditional pay-TV and experienced impressive growth during the COVID-19 pandemic. However, as we navigate post-pandemic waters, challenges have emerged. Netflix’s unprecedented loss of subscribers in the first quarter (Q1) of 2022 underscores this changing landscape, according to GlobalData, a leading data and analytics company.

GlobalData’s latest report, “Video Streaming – Thematic Intelligence,” reveals that the subscription video on demand (SVoD) users hit 1.5 billion in 2022, overtaking the number of pay-TV subscribers, which fell to 1.4 billion, for the first time. The number of video streaming subscribers continues to rise while the pay-TV market stagnates.

Against this backdrop, GlobalData Thematic Intelligence team invites you to attend its “Has the video streaming bubble burst?” webinar on Thursday 27 July 2023 at 4pm BST/11am EST.

During this insightful webinar, our panel of experts Rupantar Guha, Principal Analyst  in Thematic Intelligence team at GlobalData and Conor-Dignam, Group MD of Media Business Insight, part of the GlobalData Group, will will take a deep dive into the following:

• Is the video streaming business model broken?
• Is video streaming still a disruptive theme?
• What is the current state of the video streaming industry?
• GlobalData’s predictions for video streaming
• Who are the potential winners and losers?

Guha says: “Factors such as a shift in viewing habits, rising inflation, and “subscription fatigue” caused Netflix to lose subscribers in Q1 2022, ending a decade-long streak. Intensifying content wars have led companies like Disney to spend exorbitant amounts, with a staggering $33 billion spent in 2022 alone. To attract cost-conscious subscribers, subscription-based platforms are adopting a hybrid model with advertising-based video on demand (AVoD) or free ad-supported TV (FAST), potentially leading to industry consolidation.”

Register now for GlobalData’s Has the video streaming bubble burst?” webinar on Thursday 27 July 2023 at 4pm BST/11am EST.