adidas AG - Company Profile
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Business Description
adidas AG (adidas) designs, manufactures, and supplies athletic equipment, apparel and sports lifestyle products.
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R&D Overview
The R&D arm of adidas focuses on the development of new products by leveraging emerging technologies and digitalizing its value chain. The company focuses on developing innovative capabilities such as new materials, consumer-centric scientific research, and new production processes to deliver a sustainable concept for development. Its R&D team collaborates with government organizations, athletes, consumers, research entities, and leading companies to develop innovative products and manufacturing processes. In FY2025, the company incurred expenses of EUR154 million on R&D, which as a percentage of revenue, stood at 0.2%.
Product Categories
Overview
Manufactures, markets, and distributes sports hardware products such as balls and bags under adidas brands.
Performance
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Overview
Produces and sells sports apparel for men, women and kids under adidas brands. Major franchises include Tiro Pant, MyShelter Jacket, and the Z.N.E. Hoodie.
Performance
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Overview
Manufactures and markets a range of athletic footwear products under adidas brands. Major footwear franchises include the Samba, Gazelle, Campus, Superstar, and Stan Smith.
Performance
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Geographical Segments
Performance
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Performance
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Performance
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Performance
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Performance
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Performance
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