Amway Corp - Company Profile
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Amway Corp (Amway), a subsidiary of Alticor Global Holdings Inc, is a manufacturer, retails and distributes nutrition, beauty and body and bath products. The company’s product portfolio includes skin care, personal care, home care, health and beauty, and nutrition products that includes surface cleaners, disinfectant cleaners, dish detergents, toners, moisturizers, eye, and lip care products, serums, and makeup products. Amway markets products under Nutrilite, Artistry, eSpring, BodyKey, Legacy of Clean, Atmosphere, iCook and Satique brand names. It merchandises and sell these products through direct retailing and various e-commerce portals. The company’s business operations span across Asia, the Americas, Africa, Europe and Australia. Amway is headquartered in Ada, Michigan, the US.
Headquarters
United States of America
Address
7575 Fulton Street East, Ada, Oklahoma, Michigan, 49355
Website
www.amway.com
No of Employees
14,000
Industry
Retailing
Revenue (2024)
$7.4B
Amway Corp premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Skin Care Products | Gift Cards | Amway |
| Health and Beauty Products | Home Delivery and Direct Shipping | Satinique |
| Nutrition Products | Artistry | |
| XYZ | XYZ | |
| XYZ | XYZ | |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Contracts/Agreements | In June, the company partnered with HEM Pharma for microbiome innovation. |
| 2025 | Contracts/Agreements | In April, the company entered into partnership with SleepScore Labs validation seal for supporting better sleep. |
| 2024 | Contracts/Agreements | In October, the company entered into partnership with the American Red Cross in response to Hurricane Helene. |
Competitor Comparison
| Key Parameters | Amway Corp | L'Oreal SA | Herbalife Ltd | Amorepacific Corp | Avon Products Inc |
|---|---|---|---|---|---|
| Headquarters | United States of America | France | United Kingdom | South Korea | United Kingdom |
| City | Oklahoma | Clichy | Grand Cayman | Seoul | Northampton |
| State/Province | Michigan | Ile-de-France | Cayman Islands | - | Northamptonshire |
| No. of Employees | 14,000 | 94,397 | 8,600 | 4,722 | - |
| Entity Type | Private | Public | Public | Public | Private |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Doug DeVos | Co-Chairman | Executive Board | 2002 | - |
| Steve Van Andel | Co-Chairman | Executive Board | 1995 | - |
| Michael Nelson | Chief Executive Officer; President | Senior Management | - | - |
| Asha Gupta | Chief Operating Officer | Senior Management | - | - |
| Becky Smith | Chief Financial and Technology Officer | Senior Management | - | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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