Amway Corp

SWOT Analysis

Amway Corp (Amway) is a direct seller of consumer products worldwide. Market position, quality and innovation and diversified business operations are the major strengths of the company, whereas legal concerns and declining revenue remains cause of concern. The positive outlook for skin care market in US, global online retail market and strategic initiatives are likely to offer growth opportunities to the company. However, foreign exchange risks, stiff competition and counterfeit goods market could affect its business operations.
Strengths

Diversified Business Operations

Quality and Innovation

Market Position

Weaknesses

Legal Concerns

Opportunities

Global Online Retail Market

Positive Outlook for Skin Care Market in US

Strategic Initiatives

Threats

Stiff Competition

Foreign Exchange Risks

Counterfeit Goods Market

Strengths
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Weaknesses
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Opportunities
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Threats
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