BRP Inc - Company Profile
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BRP Inc (BRP) is in the design, development, manufacturing, and sale of powersports vehicles and marine products. The company's main activities include producing a range of vehicles and propulsion systems. Its major products encompass snowmobiles, watercraft, pontoons, on- and off-road vehicles, boats, and marine propulsion systems. The company's brands include Ski-Doo, Lynx, Can-Am, and Rotax. BRP's products cater to consumers seeking recreational and adventure experiences across various terrains and climates. The company distributes its products through a network of dealers and distributors worldwide. The company has manufacturing facilities in Canada, Mexico, the US, Finland, and Austria, and has a dealer network, globally. BRP is headquartered in Valcourt, Quebec, Canada.
Headquarters
Canada
Address
726 Saint-Joseph Street, Valcourt, Quebec, J0E2L0
Website
www.brp.com
Telephone
1 450 5322211
No of Employees
17,000
Industry
Automotive
Ticker Symbol & Exchange
DOO (TSE)
Revenue (2025)
$6.0B
6.8%
(2025 vs 2024)
EPS
XYZ
Net Income (2025)
XYZ
236.8%
(2025 vs 2024)
Market Cap*
$4.5B
Net Profit Margin (2025)
XYZ
227.8%
(2025 vs 2024)
* As of and is in US$
BRP Inc premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Propulsion Systems | Vehicle Dealership | Ski-Doo |
| Powersports Products | LYNX | |
| On and Off-Road Vehicles | CAN-AM | |
| XYZ | XYZ | |
| XYZ | XYZ | |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Plans/Strategy | In October, the company introduced itsMission 28 (M28) Strategic Plan. |
| 2025 | New Products/Services | In August, the company announced the launch of Outlander Electric, Outlander MAX 6x6, Maverick R X rc, and the First ATV with Semi-Active Suspension. |
| 2025 | New Products/Services | In August, the company announced the launch of New Generation Defender Side-by-Side. |
Competitor Comparison
| Key Parameters | BRP Inc | Suzuki Motor Corp | Linamar Corp | Polaris Inc | Brunswick Corp |
|---|---|---|---|---|---|
| Headquarters | Canada | Japan | Canada | United States of America | United States of America |
| City | Valcourt | Hamamatsu-Shi | Guelph | Medina | Mettawa |
| State/Province | Quebec | Shizuoka | Ontario | Minnesota | Illinois |
| No. of Employees | 17,000 | 57,922 | 33,000 | 14,500 | 14,000 |
| Entity Type | Public | Public | Public | Public | Public |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Pierre Beaudoin | Chairman | Executive Board | 2026 | 62 |
| Denis Le Vot | Chief Executive Officer; Director | Executive Board | 2026 | - |
| Sebastien Martel | Chief Financial Officer | Senior Management | 2014 | 53 |
| Stephane Bilodeau | Chief Information Officer | Senior Management | 2022 | 58 |
| Thomas Uhr | Chief Technology Officer | Senior Management | 2022 | 60 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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