BRP Inc - Company Profile
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BRP Inc (BRP) carries out the design, development, manufacturing, distribution, and marketing of powersports products. The company offers a diverse range of products, including all-terrain vehicles, side-by-side vehicles, three-wheel vehicles, electric motorcycles, snowmobiles, personal watercraft, and pontoons. It offers products and services under brands such as Can-Am, Ski-Doo, Lynx, and Sea-Doo. BRP's products cater to powersports enthusiasts and are used for recreational and utility purposes across various terrains and environments. It operates through an extensive global distribution network, selling products directly to dealers and through independent distributors. The company target markets span various countries, with significant operations in North America, Europe, Asia Pacific, and Latin America. BRP is headquartered in Valcourt, Quebec, Canada.
Headquarters
Canada
Address
726 Saint-Joseph Street, Valcourt, Quebec, J0E2L0
Website
www.brp.com
Telephone
1 450 5322211
No of Employees
17,000
Industry
Automotive
Ticker Symbol & Exchange
DOO (TSE)
Revenue (2025)
$6.0B
6.8%
(2025 vs 2024)
EPS
XYZ
Net Income (2025)
XYZ
236.8%
(2025 vs 2024)
Market Cap*
$2.0B
Net Profit Margin (2025)
XYZ
227.8%
(2025 vs 2024)
* As of and is in US$
BRP Inc premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Propulsion Systems | Service: | Ski-Doo |
| Powersports Products | Vehicle Dealership | LYNX |
| On and Off-Road Vehicles | CAN-AM | |
| XYZ | XYZ | |
| XYZ | XYZ | |
| XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2026 | New Products/Services | In September, the company signed a partnership with the Montreal Canadiens of the National Hockey League. |
| 2026 | New Products/Services | In September, the company’s Ski-Doo Race brand introduced a significant handling package update for the 2027 MXZ 600RS E-TEC, featuring a new front suspension. |
| 2026 | Contracts/Agreements | In September, the company’s Can-Am brand announced a three-year partnership with Farm Rescue aimed at providing financial support, equipment, and resources to assist farm and ranch families during difficult times. |
Competitor Comparison
| Key Parameters | BRP Inc | Suzuki Motor Corp | Linamar Corp | Polaris Inc | Brunswick Corp |
|---|---|---|---|---|---|
| Headquarters | Canada | Japan | Canada | United States of America | United States of America |
| City | Valcourt | Hamamatsu-Shi | Guelph | Medina | Mettawa |
| State/Province | Quebec | Shizuoka | Ontario | Minnesota | Illinois |
| No. of Employees | 17,000 | 57,922 | 37,000 | 14,500 | 14,000 |
| Entity Type | Public | Public | Public | Public | Public |
Key Financial Charts
Sales Growth
Net Income Growth
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Pierre Beaudoin | Chairman | Executive Board | 2026 | 63 |
| Denis Le Vot | Chief Executive Officer; Director; President | Executive Board | 2026 | 60 |
| Sebastien Martel | Chief Financial Officer | Senior Management | 2014 | 54 |
| Stephane Bilodeau | Chief Information Officer | Senior Management | 2022 | 59 |
| Thomas Uhr | Chief Technology Officer | Senior Management | 2022 | 61 |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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